Who owns KingGee?
KingGee is owned by Wesfarmers (Australia, ASX: WES).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Wesfarmers 2026 Annual Report, Wesfarmers Limited. Last checked .
Key facts
- Current owner
- Wesfarmers Limited reported
- Owner HQ
- 🇦🇺 Australia, Perth
- Origin
- 🇦🇺 Australia, Sydney
- Founded
- 1926 by Robert Adcock
- Category
- Apparel, footwear & accessories › Fashion apparel › Workwear
- Parent ticker
- ASX: WES
- Last verified
- · 2 sources
About KingGee
KingGee was established in Sydney in 1926 by Robert Adcock. From 1939 it made uniforms for the Department of Supply, which led to the KingGee Overall. It is known for the 1970s slogan "If They Were Any Tougher They'd Rust", and it is one of the two industrial workwear brands of Wesfarmers' Workwear Group, alongside Hard Yakka.
Ownership timeline of KingGee
- Current owner Wesfarmers [1] reported
Where KingGee sits in Wesfarmers
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Wesfarmers ownership tree →
See the full Wesfarmers brand portfolio (11) →
Other brands owned by Wesfarmers
Wesfarmers controls 11 brands on Brandtree, 2 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Founded in the 1920s
- Target Australia (1926)
Other brands in workwear, and who owns them
The 26 brands in workwear on Brandtree belong to 11 owners. The largest is Lakeland, with 5; Wesfarmers has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| EripioWear | Hultafors Group | 🇸🇪 Sweden |
| ChemMax | Lakeland | 🇺🇸 United States |
| BAMKO | Superior Group | 🇺🇸 United States |
| Duluth Trading | Duluth Holdings | 🇺🇸 United States |
| Bofilon | Groupe Eram | 🇫🇷 France |
| Bates | Wolverine Worldwide | 🇺🇸 United States |
| Carhartt | Carhartt | 🇺🇸 United States |
| Pega Forte | Grendene | 🇧🇷 Brazil |
About the owner: Wesfarmers
Wesfarmers is a publicly listed company headquartered in Perth, Australia, founded in 1914. Brandtree records 11 brands under its control, and it is listed as ASX: WES.
Wesfarmers began in 1914 as a Western Australian farmers' co-operative and is now one of Australia's largest listed companies, based in Perth, with revenue of $47.3 billion in the year to June 2026. It owns Bunnings, Kmart, Target, Officeworks and the Priceline Pharmacy network, as well as chemicals, fertiliser and gas businesses and half of the Covalent Lithium joint venture. It demerged Coles in 2018 but still owns half of Flybuys, the loyalty programme it shares with Coles.
🇦🇺 KingGee and other Australian brands
Brandtree records a controlling owner for 228 brands that began in Australia. 72 of them (32%) are now controlled by a company headquartered in another country; KingGee is not one of them.
- Berlei (Australia, New Zealand and South Africa) — Gildan 🇨🇦
- Glue Store — Accent Group 🇦🇺
- MAXTRAX — Clarus 🇺🇸
- Rip Curl — KMD Brands 🇳🇿
- UGG — Deckers Brands 🇺🇸
- 19 Crimes — Treasury Wine Estates 🇦🇺
Frequently asked questions
Who is the parent company of KingGee?
The parent company of KingGee is Wesfarmers, a publicly listed company headquartered in Australia.
Is KingGee Australian?
Yes. KingGee originated in Australia in 1926 and its owner, Wesfarmers, is also headquartered in Australia.
Is KingGee still owned by Wesfarmers?
Yes. As of 16 September 2026, KingGee is still owned by Wesfarmers. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wesfarmers 2026 Annual Report — Wesfarmers Limited, Annual report; retrieved 16 September 2026.
- [2] KingGee — Celebrating 100 years of KingGee — Workwear Group, Official document; retrieved 16 September 2026.
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