Who are Wesfarmers' biggest competitors?
On Brandtree, Wesfarmers' biggest competitors by shared categories are Kingfisher, which shares 3 categories, such as general merchandise own brands and tools & hardware; Hultafors Group, which shares 2 categories, such as tools & hardware; and Tractor Supply, which shares 2 categories, such as general merchandise own brands.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Wesfarmers controls 10 brands with a page here, across 4 categories; 89 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Kingfisher | 3 | 50% | General merchandise own brands, Tools & hardware and Workwear |
| 2 | Hultafors Group | 2 | 33% | Tools & hardware and Workwear |
| 3 | Tractor Supply | 2 | 29% | General merchandise own brands and Tools & hardware |
| 4 | CPL Group | 2 | 33% | General merchandise own brands and Tools & hardware |
| 5 | Groupe Eram | 2 | 33% | Workwear and General merchandise own brands |
| 6 | The Home Depot | 2 | 33% | Tools & hardware and General merchandise own brands |
| 7 | Lowe's | 2 | 40% | General merchandise own brands and Tools & hardware |
| 8 | JD Sports | 1 | 25% | General merchandise own brands |
| 9 | Corporación Favorita | 1 | 20% | General merchandise own brands |
| 10 | Reitan Retail | 1 | 17% | General merchandise own brands |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Wesfarmers and Kingfisher: 3 shared categories
| Category | Wesfarmers | Kingfisher |
|---|---|---|
| General merchandise own brands | Anko, Kmart Australia, Officeworks, Priceline Pharmacy, Target Australia | B&Q, Cooke & Lewis, GoodHome, Koçtaş, Screwfix, TradePoint |
| Tools & hardware | Blackwoods, Bunnings | Erbauer, MacAllister, Magnusson |
| Workwear | Hard Yakka, KingGee | SITE |
Wesfarmers and Hultafors Group: 2 shared categories
| Category | Wesfarmers | Hultafors Group |
|---|---|---|
| Tools & hardware | Blackwoods, Bunnings | CLC Work Gear, Hellberg Safety, Hultafors Tools, Kuny's, Martinez Tools, Telesteps, W.steps |
| Workwear | Hard Yakka, KingGee | EripioWear, Fristads, Leijona, Lyngsøe Rainwear, Snickers Workwear |
Wesfarmers and Tractor Supply: 2 shared categories
| Category | Wesfarmers | Tractor Supply |
|---|---|---|
| General merchandise own brands | Anko, Kmart Australia, Officeworks, Priceline Pharmacy, Target Australia | Petsense, Red Shed, Tractor Supply |
| Tools & hardware | Blackwoods, Bunnings | JobSmart |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Wesfarmers owns and the most overlapping owners on Brandtree.