Who owns Snickers Workwear?
Snickers Workwear is owned by Hultafors Group (Sweden).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Hultafors Group — our brands, Hultafors Group AB. Last checked .
Key facts
- Current owner
- Hultafors Group AB reported
- Owner HQ
- 🇸🇪 Sweden, Gothenburg
- Origin
- 🇸🇪 Sweden
- Founded
- 1975 by Matti Viio
- Category
- Apparel, footwear & accessories › Fashion apparel › Workwear
- Trademark registrant
- Hultafors Group AB (USPTO)
- Last verified
- · 2 sources
About Snickers Workwear
Snickers Workwear was started in 1975 by Matti Viio, a Swedish craftsman of Finnish descent who left a job because his work clothes were not good enough and began designing his own. The name comes from snickare, Swedish for carpenter. His holster pocket and tool vest set the pattern for the premium end of the category, and it is the brand Hultafors Group leads with.
Trademark record for Snickers Workwear
The USPTO record for the Snickers Workwear mark lists Hultafors Group AB as the owner of record (serial number 79234983). That name matches the owner named above.[2]
Ownership timeline of Snickers Workwear
- Current owner Hultafors Group [1] reported
Where Snickers Workwear sits in Hultafors Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hultafors Group ownership tree →
See the full Hultafors Group brand portfolio (15) →
Other brands owned by Hultafors Group
Hultafors Group controls 15 brands on Brandtree, 7 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- EMMA Safety Footwear (1931)
- EripioWear
- Fristads (1925)
- Leijona
- Lyngsøe Rainwear (1999)
- Solid Gear Footwear (2008)
Other brands in workwear, and who owns them
The 26 brands in workwear on Brandtree belong to 11 owners. The largest is Lakeland, with 5; Hultafors Group has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| ChemMax | Lakeland | 🇺🇸 United States |
| BAMKO | Superior Group | 🇺🇸 United States |
| Duluth Trading | Duluth Holdings | 🇺🇸 United States |
| Bofilon | Groupe Eram | 🇫🇷 France |
| Hard Yakka | Wesfarmers | 🇦🇺 Australia |
| Bates | Wolverine Worldwide | 🇺🇸 United States |
| Carhartt | Carhartt | 🇺🇸 United States |
| Pega Forte | Grendene | 🇧🇷 Brazil |
About the owner: Hultafors Group
Hultafors Group is a privately held company headquartered in Gothenburg, Sweden. Brandtree records 15 brands under its control.
Hultafors Group is a Swedish house of brands for tradespeople, organised into two segments it calls personal protective equipment and hardware solutions. It sells almost nothing under its own name and instead owns the brands professionals actually buy: workwear, safety footwear, hearing and eye protection, hand tools, work lights, tool belts and ladders. It is registered in Gothenburg and is one of the wholly owned operations of Investment AB Latour, the listed Swedish investment company, which lists it alongside Swegon, Nord-Lock Group and Caljan.
Hultafors Group: full profile, brands and acquisition history →
🇸🇪 Snickers Workwear and other Swedish brands
Brandtree records a controlling owner for 110 brands that began in Sweden. 48 of them (44%) are now controlled by a company headquartered in another country; Snickers Workwear is not one of them.
- & Other Stories — H&M Group 🇸🇪
- Haglöfs — ASICS 🇯🇵
- Peak Performance — Amer Sports 🇫🇮
- Thule — Thule 🇸🇪
- AXA — Lantmännen 🇸🇪
- Absolut — Pernod Ricard 🇫🇷
Frequently asked questions
Who is the parent company of Snickers Workwear?
The parent company of Snickers Workwear is Hultafors Group, a privately held company headquartered in Sweden.
Is Snickers Workwear Swedish?
Yes. Snickers Workwear originated in Sweden in 1975 and its owner, Hultafors Group, is also headquartered in Sweden.
Is Snickers Workwear still owned by Hultafors Group?
Yes. As of 2 October 2026, Snickers Workwear is still owned by Hultafors Group. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hultafors Group — our brands — Hultafors Group AB, Official document; retrieved 27 September 2026.
- [2] USPTO: SNICKERS WORKWEAR, serial 79234983 — United States Patent and Trademark Office, Trademark registry; retrieved 2 October 2026.
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