Netflix: brands it owns and its ownership tree
Netflix (NASDAQ: NFLX) is a publicly listed company headquartered in Los Gatos, California, United States that owns 1 consumer brand.[1][2]
Netflix began in 1997 posting DVDs in red envelopes and offered to sell itself to Blockbuster for $50 million in 2000, an offer that was declined and is now the standard cautionary tale in business teaching. It killed its own profitable postal business to move to streaming.
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brands owned
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1
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- Netflix, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Los Gatos, California, United States
- Founded
- 1997
- Tickers
- NASDAQ: NFLX
- Revenue
- $45.2 billion (2025)[2]
- SEC CIK
- 0001065280
- Website
- about.netflix.com
- Last verified
- · 2 sources
What Netflix's annual report says about its business
Read from Netflix's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Acquisitions and disposals named in the filing
- Acquired: WBD.
announcements of developments affecting our business, including mergers and acquisitions, such as the WBD transaction, systems or expansion plans by us or others;
Netflix in numbers
- Netflix owns 1 consumer brands tracked here across 1 top-level categories; the largest is internet & digital with 1 brands.[1]
Netflix financial history
Headline figures from Netflix's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $25bn to $45.2bn, an average of 12.6% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $45.2bn | $13.3bn | 29.5% | $11bn | $55.6bn | $13.5bn | 10-K | |
| $39bn | $10.4bn | 26.7% | $8.71bn | $53.6bn | $13.8bn | 10-K | |
| $33.7bn | $6.95bn | 20.6% | $5.41bn | $48.7bn | $14.1bn | 10-K | |
| $31.6bn | $5.63bn | 17.8% | $4.49bn | $48.6bn | $14.4bn | 10-K | |
| $29.7bn | $6.19bn | 20.9% | $5.12bn | $44.6bn | $14.7bn | 10-K | |
| $25bn | $4.59bn | 18.3% | $2.76bn | $39.3bn | $15.8bn | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Netflix owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Netflix in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 549300Y7VHGU0I7CE873
- Registered name
- NETFLIX, INC. (US)
- Registration status
- Issued · record updated 7 October 2026
- Parent
- None named: it reports that it has no parent that consolidates its accounts.
- Retrieved
- · GLEIF record (JSON)
Netflix SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of a shareholder vote; Other events | |
| 8-K | Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Departure or appointment of directors or officers | |
| 8-K | Termination of a material agreement | |
| 8-K | Results of operations and financial condition | |
| 8-K | Entry into a material agreement; Regulation FD disclosure | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 8-K | Entry into a material agreement; Regulation FD disclosure | |
| 8-K | Change to articles or bylaws |
Frequently asked questions
What brands does Netflix own?
Netflix owns 1 consumer brands tracked here, including Netflix.
Is Netflix an American company?
Yes. Netflix is headquartered in Los Gatos, California, United States and was founded in 1997.
Who owns Netflix?
Netflix is a publicly listed company owned by its shareholders; it trades as NFLX on the NASDAQ.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Netflix, Inc. Annual Report on Form 10-K filed 2026-01-23 — SEC EDGAR, SEC Form 10-K, published 23 January 2026; retrieved 16 September 2026.
- [2] Netflix, Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 23 January 2026; retrieved 4 October 2026.
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