Sanrio: brands it owns and its ownership tree
Sanrio (TSE: 8136) is a publicly listed company headquartered in Tokyo, Japan that owns 10 consumer brands.[1]
Sanrio was established on 10 August 1960 as Yamanashi Silk Center and took its present name in 1973, after it had started selling gift products carrying its own designs. Its business is the creation and licensing of characters, together with gifts, greeting cards, publishing, recorded music, musicals, theme parks and digital content. Founder Shintaro Tsuji is honorary chairman and Tomokuni Tsuji is president and chief executive. It reported consolidated net sales of ¥194,088 million for the year to 31 March 2026 and employed 1,423 people.
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brands owned
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divestitures recorded
Company facts
- Legal name
- Sanrio Company, Ltd. (also SANRIO CO., LTD., 株式会社サンリオ)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇯🇵 Tokyo, Japan
- Founded
- 1960
- Tickers
- TSE: 8136
- Website
- corporate.sanrio.co.jp
- Last verified
- · 4 sources
Sanrio in numbers
- Sanrio owns 10 consumer brands tracked here across 1 top-level categories; the largest is media & entertainment with 10 brands.[1]
- 1 of its brands originated outside Japan.
Everything Sanrio owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Recent changes to this record
Frequently asked questions
What brands does Sanrio own?
Sanrio owns 10 consumer brands tracked here, including Hello Kitty, Mr. Men and Little Miss, Cinnamoroll, Kuromi, Aggretsuko and Gudetama.
Is Sanrio a Japanese company?
Yes. Sanrio is headquartered in Tokyo, Japan and was founded in 1960.
Who owns Sanrio?
Sanrio is a publicly listed company owned by its shareholders; it trades as 8136 on the TSE.
Sources (4) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Sanrio Company, Ltd. — Company Profile — Sanrio Company, Ltd., Official document; retrieved 26 September 2026.
- [2] Sanrio Company, Ltd. — Our Brands — Sanrio Company, Ltd., Official document; retrieved 26 September 2026.
- [3] Sanrio Company, Ltd. — Company History — Sanrio Company, Ltd., Official document; retrieved 26 September 2026.
- [4] Mr. Men & Little Miss — About us — Mister Men Ltd, Official document; retrieved 26 September 2026.
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