Who owns Harmonyland?
Harmonyland is owned by Sanrio (Japan, TSE: 8136).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Sanrio Company, Ltd. — Company Profile. Last checked .
Key facts
- Current owner
- Sanrio Company, Ltd. reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan, Hiji
- Founded
- 1991
- Category
- Media & entertainment › Franchises & parks › Theme parks
- Parent ticker
- TSE: 8136
- Last verified
- · 3 sources
About Harmonyland
Harmonyland is the outdoor Sanrio park that opened in 1991 at Hiji in Oita Prefecture, on Kyushu, three years after Sanrio took part in establishing the company that built it. Like Sanrio Puroland it is operated by Sanrio Entertainment, the subsidiary the group's theme park business was consolidated into in 2009.
Ownership timeline of Harmonyland
Where Harmonyland sits in Sanrio
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Sanrio ownership tree →
See the full Sanrio brand portfolio (10) →
Other brands owned by Sanrio
Sanrio controls 10 brands on Brandtree, 10 of them in media & entertainment.
Also in media & entertainment
- Aggretsuko (2015)
- Cinnamoroll (2001)
- Gudetama (2013)
- Hello Kitty (1974)
- Kuromi (2005)
- Little Twin Stars (1975)
- Mr. Men and Little Miss (1971)
- My Melody (1975)
- Sanrio Puroland (1990)
Other brands in theme parks, and who owns them
The 39 brands in theme parks on Brandtree belong to 10 owners. The largest is Six Flags, with 11; Sanrio has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Canada's Wonderland | Six Flags | 🇺🇸 United States |
| Adventure Island | United Parks | 🇺🇸 United States |
| Xavage | Grupo Xcaret | 🇲🇽 Mexico |
| Adventure Cove Waterpark | Genting | 🇲🇾 Malaysia |
| Magic Planet | Majid Al Futtaim | 🇦🇪 United Arab Emirates |
| Universal Destinations & Experiences | Comcast | 🇺🇸 United States |
| Disney Parks | Disney | 🇺🇸 United States |
| Boomers Parks | Lucky Strike Entertainment | 🇺🇸 United States |
About the owner: Sanrio
Sanrio is a publicly listed company headquartered in Tokyo, Japan, founded in 1960. Brandtree records 10 brands under its control, and it is listed as TSE: 8136.
Sanrio was established on 10 August 1960 as Yamanashi Silk Center and took its present name in 1973, after it had started selling gift products carrying its own designs. Its business is the creation and licensing of characters, together with gifts, greeting cards, publishing, recorded music, musicals, theme parks and digital content. Founder Shintaro Tsuji is honorary chairman and Tomokuni Tsuji is president and chief executive. It reported consolidated net sales of ¥194,088 million for the year to 31 March 2026 and employed 1,423 people.
🇯🇵 Harmonyland and other Japanese brands
Brandtree records a controlling owner for 437 brands that began in Japan. 21 of them (5%) are now controlled by a company headquartered in another country; Harmonyland is not one of them.
Frequently asked questions
Who is the parent company of Harmonyland?
The parent company of Harmonyland is Sanrio, a publicly listed company headquartered in Japan.
Is Harmonyland Japanese?
Yes. Harmonyland originated in Japan in 1991 and its owner, Sanrio, is also headquartered in Japan.
Is Harmonyland still owned by Sanrio?
Yes. As of 26 September 2026, Harmonyland is still owned by Sanrio. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Sanrio Company, Ltd. — Company Profile — Sanrio Company, Ltd., Official document; retrieved 26 September 2026.
- [2] Sanrio Company, Ltd. — Our Brands — Sanrio Company, Ltd., Official document; retrieved 26 September 2026.
- [3] Sanrio Company, Ltd. — Company History — Sanrio Company, Ltd., Official document; retrieved 26 September 2026.
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