Who owns Gudetama?
Gudetama is owned by Sanrio (Japan, TSE: 8136).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Sanrio Company, Ltd. — Company Profile. Last checked .
Key facts
- Current owner
- Sanrio Company, Ltd. reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Founded
- 2013
- Category
- Media & entertainment › Franchises & parks › Entertainment franchises
- Parent ticker
- TSE: 8136
- Last verified
- · 3 sources
About Gudetama
Gudetama is the egg character Sanrio created in 2013, in the same year as Kirimichan. and Kashiwankomochi, and it is listed on the corporate brands page among the properties the company licenses. Sanrio's own history shows a steady output of new characters either side of it, from Shinkaizoku and Hummingmint in 2014 to Aggretsuko and Cogimyun in 2015.
Ownership timeline of Gudetama
Where Gudetama sits in Sanrio
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Sanrio ownership tree →
See the full Sanrio brand portfolio (10) →
Other brands owned by Sanrio
Sanrio controls 10 brands on Brandtree, 10 of them in media & entertainment.
Also in media & entertainment
- Aggretsuko (2015)
- Cinnamoroll (2001)
- Harmonyland (1991)
- Hello Kitty (1974)
- Kuromi (2005)
- Little Twin Stars (1975)
- Mr. Men and Little Miss (1971)
- My Melody (1975)
- Sanrio Puroland (1990)
Other brands in entertainment franchises, and who owns them
Sanrio has more brands in entertainment franchises on Brandtree than any other owner: 8 of 18.
| Brand | Owner | Owner based in |
|---|---|---|
| Degrassi | WildBrain | 🇨🇦 Canada |
| Disney | Disney | 🇺🇸 United States |
| Gundam | Bandai Namco | 🇯🇵 Japan |
| Kakao Friends | Kakao | 🇰🇷 South Korea |
| Godzilla | TOHO | 🇯🇵 Japan |
| DC | Warner Bros. Discovery | 🇺🇸 United States |
| In the Night Garden | WildBrain | 🇨🇦 Canada |
| Strawberry Shortcake | WildBrain | 🇨🇦 Canada |
About the owner: Sanrio
Sanrio is a publicly listed company headquartered in Tokyo, Japan, founded in 1960. Brandtree records 10 brands under its control, and it is listed as TSE: 8136.
Sanrio was established on 10 August 1960 as Yamanashi Silk Center and took its present name in 1973, after it had started selling gift products carrying its own designs. Its business is the creation and licensing of characters, together with gifts, greeting cards, publishing, recorded music, musicals, theme parks and digital content. Founder Shintaro Tsuji is honorary chairman and Tomokuni Tsuji is president and chief executive. It reported consolidated net sales of ¥194,088 million for the year to 31 March 2026 and employed 1,423 people.
🇯🇵 Gudetama and other Japanese brands
Brandtree records a controlling owner for 437 brands that began in Japan. 21 of them (5%) are now controlled by a company headquartered in another country; Gudetama is not one of them.
Frequently asked questions
Who is the parent company of Gudetama?
The parent company of Gudetama is Sanrio, a publicly listed company headquartered in Japan.
Is Gudetama Japanese?
Yes. Gudetama originated in Japan in 2013 and its owner, Sanrio, is also headquartered in Japan.
Is Gudetama still owned by Sanrio?
Yes. As of 26 September 2026, Gudetama is still owned by Sanrio. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Sanrio Company, Ltd. — Company Profile — Sanrio Company, Ltd., Official document; retrieved 26 September 2026.
- [2] Sanrio Company, Ltd. — Our Brands — Sanrio Company, Ltd., Official document; retrieved 26 September 2026.
- [3] Sanrio Company, Ltd. — Company History — Sanrio Company, Ltd., Official document; retrieved 26 September 2026.
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