Who owns Strawberry Shortcake?
Strawberry Shortcake is owned by WildBrain (Canada, TSX: WILD).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: WildBrain — Franchise management, WildBrain Ltd. Last checked .
Key facts
- Current owner
- WildBrain Ltd. reported
- Owner HQ
- 🇨🇦 Canada, Toronto
- Origin
- 🇺🇸 United States
- Founded
- 1973
- Category
- Media & entertainment › Franchises & parks › Entertainment franchises
- Parent ticker
- TSX: WILD
- Last verified
- · 2 sources
About Strawberry Shortcake
Strawberry Shortcake is a children's character who first appeared on an American Greetings card in 1973 and took her classic look in 1978. Kenner released the scented dolls in 1980, the year the first animated series began. WildBrain owns the brand, produces its current series and is building towards a fiftieth anniversary it has set for 2028.
Ownership timeline of Strawberry Shortcake
Where Strawberry Shortcake sits in WildBrain
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full WildBrain ownership tree →
See the full WildBrain brand portfolio (6) →
Other brands owned by WildBrain
WildBrain controls 6 brands on Brandtree, 6 of them in media & entertainment.
Also in media & entertainment
- Degrassi (1980)
- House of Cool (2004)
- In the Night Garden
- Teletubbies (1997)
- WildBrain Studios
Other brands in entertainment franchises, and who owns them
The 18 brands in entertainment franchises on Brandtree belong to 7 owners. The largest is Sanrio, with 8; WildBrain has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Aggretsuko | Sanrio | 🇯🇵 Japan |
| Disney | Disney | 🇺🇸 United States |
| Gundam | Bandai Namco | 🇯🇵 Japan |
| Kakao Friends | Kakao | 🇰🇷 South Korea |
| Godzilla | TOHO | 🇯🇵 Japan |
| DC | Warner Bros. Discovery | 🇺🇸 United States |
| Cinnamoroll | Sanrio | 🇯🇵 Japan |
| Gudetama | Sanrio | 🇯🇵 Japan |
About the owner: WildBrain
WildBrain is a publicly listed company headquartered in Toronto, Canada. Brandtree records 6 brands under its control, and it is listed as TSX: WILD.
WildBrain is a Canadian children's and family entertainment company headquartered in Toronto and listed on the Toronto Stock Exchange. It owns franchises including Strawberry Shortcake, Teletubbies, In the Night Garden, Inspector Gadget and Degrassi, runs an animation studio in Vancouver, operates a network of more than 1,000 channels across YouTube and free streaming services, and represents its own and other companies' brands through the licensing agency WildBrain CPLG. During its 2026 financial year it sold its 41 per cent stake in Peanuts to Sony for $630 million, repaid all its corporate debt and left television broadcasting.
🇺🇸 Strawberry Shortcake and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country, Strawberry Shortcake among them.
- 20th Century Studios — Disney 🇺🇸
- AMC — AMC Networks 🇺🇸
- AMC Theatres — AMC Theatres 🇺🇸
- AMF — Lucky Strike Entertainment 🇺🇸
- Adventure Island — United Parks 🇺🇸
- Antenna TV — Nexstar 🇺🇸
Frequently asked questions
Who is the parent company of Strawberry Shortcake?
The parent company of Strawberry Shortcake is WildBrain, a publicly listed company headquartered in Canada.
Is Strawberry Shortcake American or Canadian?
Strawberry Shortcake originated in the United States in 1973, but it is owned today by WildBrain, which is headquartered in Canada. So Strawberry Shortcake is an American-origin brand under Canadian ownership.
Is Strawberry Shortcake still owned by WildBrain?
Yes. As of 4 October 2026, Strawberry Shortcake is still owned by WildBrain. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] WildBrain — Franchise management — WildBrain Ltd., Official document; retrieved 4 October 2026.
- [2] Strawberry Shortcake — About: a sweet history — WildBrain Ltd., Official document; retrieved 4 October 2026.
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