Who are TOHO's biggest competitors?
On Brandtree, TOHO's biggest competitors by shared categories are Toei, which shares 3 categories, such as film studios and animation studios; Disney, which shares 3 categories, such as film studios; and WildBrain, which shares 2 categories, such as animation studios.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. TOHO controls 7 brands with a page here, across 4 categories; 25 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Toei | 3 | 60% | Film studios, Animation studios and Cinema chains |
| 2 | Disney | 3 | 33% | Film studios, Animation studios and Entertainment franchises |
| 3 | WildBrain | 2 | 50% | Animation studios and Entertainment franchises |
| 4 | Cineplex | 2 | 40% | Cinema chains and Film studios |
| 5 | Warner Bros. Discovery | 2 | 33% | Film studios and Entertainment franchises |
| 6 | CJ ENM | 2 | 29% | Animation studios and Film studios |
| 7 | Comcast | 2 | 25% | Animation studios and Film studios |
| 8 | Lionsgate | 1 | 25% | Film studios |
| 9 | Sony | 1 | 14% | Film studios |
| 10 | Kadokawa | 1 | 13% | Animation studios |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
TOHO and Toei: 3 shared categories
TOHO and Disney: 3 shared categories
TOHO and WildBrain: 2 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand TOHO owns and the most overlapping owners on Brandtree.