Wix: brands it owns and its ownership tree
Wix (NASDAQ: WIX) is a publicly listed company headquartered in Tel Aviv, Israel that owns 6 consumer brands.[1][2]
Wix.com Ltd. is an Israeli company incorporated in October 2006 and founded, in its own words, on the belief that the internet should be accessible to everyone. It sells a cloud-based web development platform as software-as-a-service and reported approximately 304.2 million registered users who had begun the site-building process at 31 December 2025. It listed on the NASDAQ Global Market in November 2013 and its principal executive offices are at Wix Campus in Tel Aviv.
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brands owned
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divestitures recorded
Company facts
- Legal name
- Wix.com Ltd. (also Wixpress Ltd.)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇮🇱 Tel Aviv, Israel
- Founded
- 2006
- Tickers
- NASDAQ: WIX
- Revenue
- $1.99 billion (2024)[2]
- SEC CIK
- 0001576789
- Website
- www.wix.com
- Last verified
- · 2 sources
What Wix's annual report says about its business
Read from Wix's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Acquisitions and disposals named in the filing
- Acquired: Base44 (June 2025).
In June 2025, we acquired Base44, an Israeli early-stage startup which offers an AI-powered platform enabling users to build fully functional web and mobile applications via natural-language prompts, automatically generating front-end, back-end, databases, authentication and deployment infrastructure, without the need for manual coding.
- Acquired: Hour One AI Ltd. (May 2025).
In May 2025, we acquired Hour One AI Ltd., a company specializing in generative-AI based media creation and scalable video production for web and content platforms.
Wix in numbers
- Wix owns 6 consumer brands tracked here across 1 top-level categories; the largest is internet & digital with 6 brands.[1]
Wix financial history
Headline figures from Wix's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $984.4m to $1.99bn, an average of 15.2% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $1.99bn | $1.75m | 0.1% | $50.6m | $2.61bn | — | 20-F | |
| $1.76bn | $100.1m | 5.7% | $138.3m | $1.91bn | — | 20-F | |
| $1.56bn | $-24,380,000 | -1.6% | $33.1m | $1.8bn | — | 20-F | |
| $1.39bn | $-285,353,000 | -20.6% | $-424,863,000 | $1.76bn | — | 20-F | |
| $1.27bn | $-325,534,000 | -25.6% | $-117,209,000 | $2.06bn | — | 20-F | |
| $984.4m | $-199,055,000 | -20.2% | $-166,867,000 | $1.89bn | — | 20-F |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Wix owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Full portfolio, 6 brands, with sources → · Competitors by shared categories →
Recent changes to this record
Wix SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer |
Frequently asked questions
What brands does Wix own?
Wix owns 6 consumer brands tracked here, including Wix Studio, Wix, Base44, Wixel, Wix Payments and Hopp.
Is Wix an Israeli company?
Yes. Wix is headquartered in Tel Aviv, Israel and was founded in 2006.
Who owns Wix?
Wix is a publicly listed company owned by its shareholders; it trades as WIX on the NASDAQ.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wix.com Ltd. Annual Report on Form 20-F filed 2026-03-05 — SEC EDGAR, SEC Form 20-F, published 5 March 2026; retrieved 27 September 2026.
- [2] Wix.com Ltd.: Form 20-F for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 20-F, published 5 March 2026; retrieved 4 October 2026.
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