Who owns Wix Payments?
Wix Payments is owned by Wix (Israel, NASDAQ: WIX).[1]
Evidence: Wix.com Ltd. Annual Report on Form 20-F filed 2026-03-05, SEC EDGAR, 5 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Wix.com Ltd. verified
- Owner HQ
- 🇮🇱 Israel, Tel Aviv
- Origin
- 🇮🇱 Israel
- Category
- Internet & digital › Digital services › Payments
- Parent ticker
- NASDAQ: WIX
- Last verified
- · 1 sources
About Wix Payments
Wix Payments is the company's own payment service, the proprietary option inside the broader Payments by Wix offering through which its users collect money from their customers online and in person. Wix also routes transactions through third-party processors, and its 20-F treats the payments business as a distinct regulatory and fraud exposure rather than simply another subscription feature.
Ownership timeline of Wix Payments
Where Wix Payments sits in Wix
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Wix ownership tree →
See the full Wix brand portfolio (6) →
Other brands owned by Wix
Wix controls 6 brands on Brandtree, 6 of them in internet & digital.
Also in internet & digital
- Base44
- Hopp
- Wix (2006)
- Wix Studio
- Wixel
Other brands in payments, and who owns them
The 36 brands in payments on Brandtree belong to 19 owners. The largest is PayPal, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| GoPay | GoTo | 🇮🇩 Indonesia |
| Kaspi Alaqan | Kaspi.kz | 🇰🇿 Kazakhstan |
| Braintree | PayPal | 🇺🇸 United States |
| Afterpay | Block | 🇺🇸 United States |
| Rakuten Card | Rakuten | 🇯🇵 Japan |
| AzamPay | Bakhresa | 🇹🇿 Tanzania |
| GrabPay | Grab | 🇸🇬 Singapore |
| Mercado Crédito | MercadoLibre | 🇺🇾 Uruguay |
About the owner: Wix
Wix is a publicly listed company headquartered in Tel Aviv, Israel, founded in 2006. Brandtree records 6 brands under its control, and it is listed as NASDAQ: WIX.
Wix.com Ltd. is an Israeli company incorporated in October 2006 and founded, in its own words, on the belief that the internet should be accessible to everyone. It sells a cloud-based web development platform as software-as-a-service and reported approximately 304.2 million registered users who had begun the site-building process at 31 December 2025. It listed on the NASDAQ Global Market in November 2013 and its principal executive offices are at Wix Campus in Tel Aviv.
🇮🇱 Wix Payments and other Israeli brands
Brandtree records a controlling owner for 52 brands that began in Israel. 3 of them (6%) are now controlled by a company headquartered in another country; Wix Payments is not one of them.
Frequently asked questions
Who is the parent company of Wix Payments?
The parent company of Wix Payments is Wix, a publicly listed company headquartered in Israel.
Is Wix Payments Israeli?
Yes. Wix Payments originated in Israel and its owner, Wix, is also headquartered in Israel.
Is Wix Payments still owned by Wix?
Yes. As of 27 September 2026, Wix Payments is still owned by Wix. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wix.com Ltd. Annual Report on Form 20-F filed 2026-03-05 — SEC EDGAR, SEC Form 20-F, published 5 March 2026; retrieved 27 September 2026.
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