Who owns Wixel?
Wixel is owned by Wix (Israel, NASDAQ: WIX).[1]
Evidence: Wix.com Ltd. Annual Report on Form 20-F filed 2026-03-05, SEC EDGAR, 5 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Wix.com Ltd. verified
- Owner HQ
- 🇮🇱 Israel, Tel Aviv
- Origin
- 🇮🇱 Israel
- Category
- Internet & digital › Digital services › Productivity & developer tools
- Parent ticker
- NASDAQ: WIX
- Last verified
- · 1 sources
About Wixel
Wixel is a standalone AI-powered visual design platform rather than a feature of the website builder, bringing image and graphic design work into a single interface aimed at people who are not designers. Wix positions it as an attempt to democratise visual design, and it sits alongside Wix Studio and Base44 in the set of separately named products the company has built or bought around its core platform.
Ownership timeline of Wixel
Where Wixel sits in Wix
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Wix ownership tree →
See the full Wix brand portfolio (6) →
Other brands owned by Wix
Wix controls 6 brands on Brandtree, 6 of them in internet & digital.
Also in internet & digital
Other brands in productivity & developer tools, and who owns them
The 32 brands in productivity & developer tools on Brandtree belong to 20 owners. The largest is Dropbox, with 6; Wix has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| DocSend | Dropbox | 🇺🇸 United States |
| Baidu Drive | Baidu | 🇨🇳 China |
| 4PS | Hilti | 🇱🇮 Liechtenstein |
| Google Cloud | Alphabet | 🇺🇸 United States |
| Angi | IAC | 🇺🇸 United States |
| DingTalk | Alibaba | 🇭🇰 Hong Kong |
| Amazon Web Services | Amazon | 🇺🇸 United States |
| OpenTable | Booking Holdings | 🇺🇸 United States |
Every brand in productivity & developer tools and its owner →
About the owner: Wix
Wix is a publicly listed company headquartered in Tel Aviv, Israel, founded in 2006. Brandtree records 6 brands under its control, and it is listed as NASDAQ: WIX.
Wix.com Ltd. is an Israeli company incorporated in October 2006 and founded, in its own words, on the belief that the internet should be accessible to everyone. It sells a cloud-based web development platform as software-as-a-service and reported approximately 304.2 million registered users who had begun the site-building process at 31 December 2025. It listed on the NASDAQ Global Market in November 2013 and its principal executive offices are at Wix Campus in Tel Aviv.
🇮🇱 Wixel and other Israeli brands
Brandtree records a controlling owner for 52 brands that began in Israel. 3 of them (6%) are now controlled by a company headquartered in another country; Wixel is not one of them.
Frequently asked questions
Who is the parent company of Wixel?
The parent company of Wixel is Wix, a publicly listed company headquartered in Israel.
Is Wixel Israeli?
Yes. Wixel originated in Israel and its owner, Wix, is also headquartered in Israel.
Is Wixel still owned by Wix?
Yes. As of 27 September 2026, Wixel is still owned by Wix. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wix.com Ltd. Annual Report on Form 20-F filed 2026-03-05 — SEC EDGAR, SEC Form 20-F, published 5 March 2026; retrieved 27 September 2026.
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