Who owns Alicafé?
Alicafé is owned by Power Root (Malaysia, Bursa Malaysia: PWROOT).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Power Root Berhad Annual Report 2025. Last checked .
Key facts
- Current owner
- Power Root Berhad reported
- Owner HQ
- 🇲🇾 Malaysia, Masai
- Origin
- 🇲🇾 Malaysia
- Category
- Beverages › Coffee, tea & hot drinks › Coffee
- Parent ticker
- Bursa Malaysia: PWROOT
- Last verified
- · 1 sources
About Alicafé
Alicafé is Power Root's instant coffee brand, with a range that includes Alicafé Tongkat Ali and Ginseng. Power Root advertised it on 19 billboards along Malaysia's North-South highway in the year to March 2025, added a hazelnut version in November 2024 and signed the actor Remy Ishak as its ambassador in June 2025. The group also owns 80 per cent of a coffee wholesaler called Alicafe Roasters.
Ownership timeline of Alicafé
- Current owner Power Root [1] reported
Where Alicafé sits in Power Root
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Power Root ownership tree →
See the full Power Root brand portfolio (5) →
Other brands owned by Power Root
Power Root controls 5 brands on Brandtree, 5 of them in beverages.
Also in beverages
Other brands in coffee, and who owns them
The 67 brands in coffee on Brandtree belong to 34 owners. The largest is Keurig Dr Pepper, with 10; Power Root has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Douwe Egberts | Keurig Dr Pepper | 🇺🇸 United States |
| Café Caribe | Coffee Holding | 🇺🇸 United States |
| Café Barão | Melitta | 🇩🇪 Germany |
| Nescafé | Nestlé | 🇨🇭 Switzerland |
| Barcaffè | Atlantic Grupa | 🇭🇷 Croatia |
| Carte Noire | Lavazza | 🇮🇹 Italy |
| Boyds | Royal Cup | 🇺🇸 United States |
| Almendra Tropical | CasaLuker | 🇨🇴 Colombia |
About the owner: Power Root
Power Root is a publicly listed company headquartered in Masai, Malaysia. Brandtree records 5 brands under its control, and it is listed as Bursa Malaysia: PWROOT.
Power Root is a Malaysian maker of instant coffee, tea and malt drinks, based in Masai, Johor, whose brands include Alicafé, Per'l, Ah Huat, Frenché Roast, Oligo and Extra Power Root. In the year to 31 March 2025 it reported revenue of RM409.22 million, about RM151 million of it from exports, with the Middle East its main export region. Its shares have been listed in Malaysia since 14 May 2007, and its largest shareholders are How Say Swee, with 19.53 per cent, and Wong Fuei Boon, with 17.54 per cent.
🇲🇾 Alicafé and other Malaysian brands
Brandtree records a controlling owner for 71 brands that began in Malaysia. 11 of them (15%) are now controlled by a company headquartered in another country; Alicafé is not one of them.
Frequently asked questions
Who is the parent company of Alicafé?
The parent company of Alicafé is Power Root, a publicly listed company headquartered in Malaysia.
Is Alicafé Malaysian?
Yes. Alicafé originated in Malaysia and its owner, Power Root, is also headquartered in Malaysia.
Is Alicafé still owned by Power Root?
Yes. As of 16 September 2026, Alicafé is still owned by Power Root. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Power Root Berhad Annual Report 2025 — Power Root Berhad, Annual report; retrieved 16 September 2026.
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