Who owns Behr?
Behr is owned by Masco (the United States, NYSE: MAS), which has owned the brand since 1999.[1]
Evidence: Masco Corporation Annual Report on Form 10-K filed 2026-02-10, SEC EDGAR, 10 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Masco Corporation verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Livonia, Michigan
- Origin
- 🇺🇸 United States
- Founded
- 1947
- Category
- Home, garden & DIY › Home improvement › Paint & coatings
- Parent ticker
- NYSE: MAS
- Last verified
- · 1 sources
About Behr
Behr is sold exclusively through Home Depot in the United States, an arrangement that makes it one of the largest consumer paint brands in the country while giving it almost no presence anywhere else. Masco acquired the business in 1999.
What Masco's annual report says about Behr
Sentences about Behr from Masco's latest annual filing[1], copied word for word.
Our Behr business grants to The Home Depot Behr brand exclusivity in the retail sales channel in North America and exclusivity with respect to Kilz branded primer products in the home improvement big box retail sales channel and across online only mass market retail marketplaces in the United States and in the retail sales channel in Canada.
In addition, our Behr business grants to The Home Depot Behr brand exclusivity in the retail sales channel in North America and exclusivity with respect to Kilz branded primer products in the home improvement big box retail sales channel and across online only mass market retail marketplaces in the United States and in the retail sales channel in Canada.
How often Masco names Behr in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of Behr
Where Behr sits in Masco
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Masco ownership tree →
See the full Masco brand portfolio (4) →
Other brands owned by Masco
Masco controls 4 brands on Brandtree, 4 of them in home, garden & diy.
Also in home, garden & diy
Other brands in paint & coatings, and who owns them
The 38 brands in paint & coatings on Brandtree belong to 13 owners. The largest is RPM, with 6; Masco has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Rust-Oleum | RPM | 🇺🇸 United States |
| Krylon | Sherwin-Williams | 🇺🇸 United States |
| Dulux | AkzoNobel | 🇳🇱 Netherlands |
| Dulux (Australia and New Zealand) | Nippon Paint | 🇯🇵 Japan |
| MAGNAT | Śnieżka | 🇵🇱 Poland |
| Asian Paints | Asian Paints | 🇮🇳 India |
| Craftsman | Stanley Black & Decker | 🇺🇸 United States |
| PebbleTec | CRH | 🇮🇪 Ireland |
About the owner: Masco
Masco is a publicly listed company headquartered in Livonia, Michigan, United States, founded in 1929. Brandtree records 4 brands under its control, and it is listed as NYSE: MAS.
Masco was founded in Michigan in 1929 as a machine shop and transformed itself in 1954 by launching the first single-handle mixer tap, which its founder had been told would never sell. It now concentrates on paint and plumbing after selling its cabinet and window businesses.
🇺🇸 Behr and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Behr is not one of them.
- 3 Day Blinds — Hunter Douglas 🇳🇱
- 7-Eleven — Seven & i 🇯🇵
- AMES — Griffon 🇺🇸
- AZEK Exteriors — James Hardie 🇮🇪
- Alamo Cement — Buzzi 🇮🇹
- American Olean — Mohawk 🇺🇸
Frequently asked questions
Who is the parent company of Behr?
The parent company of Behr is Masco, a publicly listed company headquartered in the United States.
Is Behr American?
Yes. Behr originated in the United States in 1947 and its owner, Masco, is also headquartered in the United States.
Since when has Masco owned Behr?
Masco has owned Behr since 1999.
Is Behr still owned by Masco?
Yes. As of 10 October 2026, Behr is still owned by Masco. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Masco Corporation Annual Report on Form 10-K filed 2026-02-10 — SEC EDGAR, SEC Form 10-K, published 10 February 2026; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.