Who owns General Shale?
General Shale is owned by Wienerberger (Austria, VIE: WIE).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Wienerberger Annual Report 2025, Wienerberger AG. Last checked .
Key facts
- Current owner
- Wienerberger AG reported
- Owner HQ
- 🇦🇹 Austria, Vienna
- Origin
- 🇺🇸 United States
- Category
- Home, garden & DIY › Home improvement › Building materials
- Parent ticker
- VIE: WIE
- Last verified
- · 1 sources
About General Shale
General Shale is a brand of Wienerberger for facade, paver and roof products in the United States. The company history describes General Shale as a leading brick producer in the USA whose acquisition made Wienerberger a global player. The annual report lists General Shale Brick Inc. and General Shale Building Materials Inc., Johnson City, among its fully owned subsidiaries.
Ownership timeline of General Shale
- Current owner Wienerberger [1] reported
Where General Shale sits in Wienerberger
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Wienerberger ownership tree →
See the full Wienerberger brand portfolio (5) →
Other brands owned by Wienerberger
Wienerberger controls 5 brands on Brandtree, 5 of them in home, garden & diy.
Also in home, garden & diy
Other brands in building materials, and who owns them
The 100 brands in building materials on Brandtree belong to 31 owners. The largest is James Hardie, with 8; Wienerberger has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Golden Bay | Fletcher Building | 🇳🇿 New Zealand |
| AZEK Exteriors | James Hardie | 🇮🇪 Ireland |
| Blenture | Votorantim Cimentos | 🇧🇷 Brazil |
| Adbri | CRH | 🇮🇪 Ireland |
| Artevia | Holcim | 🇨🇭 Switzerland |
| Byggmakker | Kesko | 🇫🇮 Finland |
| Cacique Max | Loma Negra | 🇦🇷 Argentina |
| Alutions | Tecnoglass | 🇨🇴 Colombia |
About the owner: Wienerberger
Wienerberger is a publicly listed company headquartered in Vienna, Austria, founded in 1819. Brandtree records 5 brands under its control, and it is listed as VIE: WIE.
Wienerberger is an Austrian building-materials group whose history page dates it to 1819, when Alois Miesbach bought the state-owned brickworks at Wienerberg in south Vienna. It lists its solution brands as wienerberger, Pipelife, Terreal, General Shale, Porotherm, Terca, Creaton, Tondach, Semmelrock, Steinzeug-Keramo, SoluForce and Wioniq. Only brands whose origin its documents state are recorded here.
Wienerberger: full profile, brands and acquisition history →
🇺🇸 General Shale and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country, General Shale among them.
- 3 Day Blinds — Hunter Douglas 🇳🇱
- 7-Eleven — Seven & i 🇯🇵
- AMES — Griffon 🇺🇸
- AZEK Exteriors — James Hardie 🇮🇪
- Alamo Cement — Buzzi 🇮🇹
- American Olean — Mohawk 🇺🇸
Frequently asked questions
Who is the parent company of General Shale?
The parent company of General Shale is Wienerberger, a publicly listed company headquartered in Austria.
Is General Shale American or Austrian?
General Shale originated in the United States, but it is owned today by Wienerberger, which is headquartered in Austria. So General Shale is an American-origin brand under Austrian ownership.
Is General Shale still owned by Wienerberger?
Yes. As of 4 October 2026, General Shale is still owned by Wienerberger. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wienerberger Annual Report 2025 — Wienerberger AG, Annual report; retrieved 4 October 2026.
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