Who owns Great Taste?
Great Taste is owned by URC (the Philippines, PSE: URC).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Universal Robina Corporation — SEC Form 17-A for the year ended 31 December 2025. Last checked .
Key facts
- Current owner
- Universal Robina Corporation reported
- Owner HQ
- 🇵🇭 Philippines, Quezon City
- Origin
- 🇵🇭 Philippines
- Category
- Beverages › Coffee, tea & hot drinks › Coffee
- Parent ticker
- PSE: URC
- Last verified
- · 1 sources
About Great Taste
Great Taste is Universal Robina's coffee brand, and URC says the launch of Great Taste White coffee mix shifted the Philippine market decisively from instant coffee to three-in-one mixes. In the 2025 Brand Footprint study it recorded 367 million consumer reach points, ranking tenth among all consumer goods brands and fourth in beverages.
Ownership timeline of Great Taste
Where Great Taste sits in URC
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full URC ownership tree →
See the full URC brand portfolio (7) →
Other brands owned by URC
URC controls 7 brands on Brandtree, 3 of them in beverages.
Also in beverages
Other brands in coffee, and who owns them
The 67 brands in coffee on Brandtree belong to 34 owners. The largest is Keurig Dr Pepper, with 10.
| Brand | Owner | Owner based in |
|---|---|---|
| Douwe Egberts | Keurig Dr Pepper | 🇺🇸 United States |
| Café Caribe | Coffee Holding | 🇺🇸 United States |
| Café Barão | Melitta | 🇩🇪 Germany |
| Nescafé | Nestlé | 🇨🇭 Switzerland |
| Ah Huat | Power Root | 🇲🇾 Malaysia |
| Barcaffè | Atlantic Grupa | 🇭🇷 Croatia |
| Carte Noire | Lavazza | 🇮🇹 Italy |
| Boyds | Royal Cup | 🇺🇸 United States |
About the owner: URC
URC is a publicly listed company headquartered in Quezon City, Philippines, founded in 1954. Brandtree records 7 brands under its control, and it is listed as PSE: URC.
Universal Robina Corporation is one of the largest branded food and beverage companies in the Philippines and a core subsidiary of the conglomerate JG Summit Holdings. It was founded in 1954 when John Gokongwei Jr. set up Universal Corn Products, a cornstarch plant in Pasig. Branded consumer foods made up about 68 per cent of 2025 revenue, led by Jack 'n Jill snacks, C2 tea and Great Taste coffee, alongside animal feed, flour and sugar milling; it bought Malaysia's Munchy's biscuits in 2021.
🇵🇭 Great Taste and other Filipino brands
Brandtree records a controlling owner for 97 brands that began in the Philippines. 4 of them (4%) are now controlled by a company headquartered in another country; Great Taste is not one of them.
- Emperador Brandy — Emperador 🇵🇭
- Fit 'n Right — Del Monte Pacific 🇻🇬
- Ginebra San Miguel — San Miguel Food and Beverage 🇵🇭
- 2GO Express — 2GO 🇵🇭
- 555 — Century Pacific 🇵🇭
- AirAsia Philippines — AirAsia X 🇲🇾
Frequently asked questions
Who is the parent company of Great Taste?
The parent company of Great Taste is URC, a publicly listed company headquartered in the Philippines.
Is Great Taste Filipino?
Yes. Great Taste originated in the Philippines and its owner, URC, is also headquartered in the Philippines.
Is Great Taste still owned by URC?
Yes. As of 16 September 2026, Great Taste is still owned by URC. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Universal Robina Corporation — SEC Form 17-A for the year ended 31 December 2025 — Universal Robina Corporation, Annual report; retrieved 16 September 2026.
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