Who owns Italian Way?
Italian Way is owned by Partner in Pet Food (Hungary), which has owned the brand since 2021.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Partner in Pet Food — Our Company. Last checked .
Key facts
- Current owner
- Partner in Pet Food Hungária Korlátolt Felelősségű Társaság reported
- Owned since
- Owner HQ
- 🇭🇺 Hungary, Budapest
- Origin
- 🇮🇹 Italy, Città di Castello
- Category
- Pet & animal care › Pet food › Cat food
- Last verified
- · 1 sources
About Italian Way
Italian Way is a dry pet food range for dogs and cats made by Landini Giuntini, an Italian producer in Città di Castello that Partner in Pet Food says it integrated in 2021. Its trademark is stated to belong to Landini Giuntini S.p.A. The recipes, called the Recipe of Life, were developed with the veterinary faculty of the University of Perugia, and the range has since added biscuits and snacks and a cat litter.
Ownership timeline of Italian Way
- 2021 – present Partner in Pet Food [1] reported
Where Italian Way sits in Partner in Pet Food
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Partner in Pet Food ownership tree →
See the full Partner in Pet Food brand portfolio (5) →
Other brands owned by Partner in Pet Food
Partner in Pet Food controls 5 brands on Brandtree, 5 of them in pet & animal care.
Also in pet & animal care
Other brands in cat food, and who owns them
Partner in Pet Food has more brands in cat food on Brandtree than any other owner: 4 of 16.
| Brand | Owner | Owner based in |
|---|---|---|
| CAT'S LOVE | VAFO | 🇨🇿 Czech Republic |
| Sheba | Mars | 🇺🇸 United States |
| Felix | Nestlé | 🇨🇭 Switzerland |
| Catmor | RCL FOODS | 🇿🇦 South Africa |
| Master Cat | Carozzi | 🇨🇱 Chile |
| Nutriplan | Dongwon Industries | 🇰🇷 South Korea |
| Meow Mix | J.M. Smucker | 🇺🇸 United States |
| Nutrican | VAFO | 🇨🇿 Czech Republic |
About the owner: Partner in Pet Food
Partner in Pet Food is a privately held company headquartered in Budapest, Hungary, founded in 2007. Brandtree records 5 brands under its control.
Partner in Pet Food (PPF) is a Budapest pet food producer that grew from independent Central European makers bought by Provimi Pet Food, which formed a separate division in 2007; a private equity buyer later renamed it. Cinven acquired it in 2018, and its 2025 sustainability report says CVC Capital Partners took a majority in 2024 with Cinven staying as a minority holder. It has 12 factories in ten countries and about 3,000 staff, and calls itself a private-label producer, so much of what it makes carries retailers' names. Shelma, Prevital, Reno, Dax and Polaris appear on its brand page but are omitted here because the company states no origin for them.
Partner in Pet Food: full profile, brands and acquisition history →
🇮🇹 Italian Way and other Italian brands
Brandtree records a controlling owner for 209 brands that began in Italy. 76 of them (36%) are now controlled by a company headquartered in another country, Italian Way among them.
- ATV Azienda Trasporti Verona — FNM 🇮🇹
- Academia Barilla — Barilla 🇮🇹
- Acquaviva — Vandemoortele 🇧🇪
- Aeroitalia — Aeroitalia 🇮🇹
- Aeroporti di Roma — Mundys 🇮🇹
- Agriturismo.it — HomeToGo 🇱🇺
Frequently asked questions
Who is the parent company of Italian Way?
The parent company of Italian Way is Partner in Pet Food, a privately held company headquartered in Hungary.
Is Italian Way Italian or Hungarian?
Italian Way originated in Italy, but it is owned today by Partner in Pet Food, which is headquartered in Hungary. So Italian Way is an Italian-origin brand under Hungarian ownership.
Since when has Partner in Pet Food owned Italian Way?
Partner in Pet Food has owned Italian Way since 2021.
Is Italian Way still owned by Partner in Pet Food?
Yes. As of 3 October 2026, Italian Way is still owned by Partner in Pet Food. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Partner in Pet Food — Our Company — Partner in Pet Food, Official document; retrieved 3 October 2026.
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