Who owns Jaffa Cakes?
Jaffa Cakes is owned by pladis (the United Kingdom).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: pladis — about us, pladis Global. Last checked .
Key facts
- Current owner
- pladis Global reported
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1927
- Category
- Food › Snacks › Cookies & crackers
- Last verified
- · 1 sources
About Jaffa Cakes
Jaffa Cakes were the subject of a 1991 British tax tribunal that had to decide whether they were cakes or biscuits, since chocolate-covered biscuits carry VAT and cakes do not. The company won by arguing that they go hard when stale, as cakes do, rather than soft.
Ownership timeline of Jaffa Cakes
Where Jaffa Cakes sits in pladis
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full pladis ownership tree →
See the full pladis brand portfolio (4) →
Other brands owned by pladis
pladis controls 4 brands on Brandtree, 4 of them in food.
Also in food
- Carr's (1831)
- Godiva Biscuits (1926)
- McVitie's (1830)
Other brands in cookies & crackers, and who owns them
The 137 brands in cookies & crackers on Brandtree belong to 55 owners. The largest is Valeo Foods, with 13; pladis has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Andante | Valeo Foods | 🇮🇪 Ireland |
| belVita | Mondelēz | 🇺🇸 United States |
| Choco Mucho | Rebisco | 🇵🇭 Philippines |
| Eti Burçak | Eti | 🇹🇷 Turkey |
| emNAU | Paradise Foods | 🇵🇬 Papua New Guinea |
| Fortaleza | M. Dias Branco | 🇧🇷 Brazil |
| Biskrem | Ülker Bisküvi | 🇹🇷 Turkey |
| Bourbon | Britannia | 🇮🇳 India |
About the owner: pladis
pladis is a privately held company headquartered in London, United Kingdom, founded in 2016. Brandtree records 4 brands under its control.
pladis was formed in 2016 by the Turkish Yıldız Holding to bring together United Biscuits, the Middle Eastern business DeMet's and its holding in the Turkish biscuit maker Ülker Bisküvi. It is one of the largest biscuit companies in the world. It does not own Ülker Bisküvi outright: pladis Foods Limited holds 47.23 per cent of the listed company, whose 2025 annual report names pladis as its main shareholder and controlling party.
🇬🇧 Jaffa Cakes and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country; Jaffa Cakes is not one of them.
Frequently asked questions
Who is the parent company of Jaffa Cakes?
The parent company of Jaffa Cakes is pladis, a privately held company headquartered in the United Kingdom.
Is Jaffa Cakes British?
Yes. Jaffa Cakes originated in the United Kingdom in 1927 and its owner, pladis, is also headquartered in the United Kingdom.
Is Jaffa Cakes still owned by pladis?
Yes. As of 16 September 2026, Jaffa Cakes is still owned by pladis. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] pladis — about us — pladis Global, Official document; retrieved 16 September 2026.
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