Who owns King Oscar?
King Oscar is owned by Thai Union (Thailand, SET: TU), which has owned the brand since 2014.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Thai Union — shelf-stable seafood, our brands, Thai Union Group Public Company Limited. Last checked .
Key facts
- Current owner
- Thai Union Group Public Company Limited reported
- Owned since
- Owner HQ
- 🇹🇭 Thailand, Samut Sakhon
- Origin
- 🇳🇴 Norway
- Founded
- 1903
- Category
- Food › Meals & meal components › Canned & shelf-stable meals
- Parent ticker
- SET: TU
- Trademark registrant
- KING OSCAR AS (USPTO)
- Last verified
- · 3 sources
About King Oscar
King Oscar is a Norwegian canned fish brand dating from 1903, best known for sardines, which Thai Union ranks as the number one premium sardine brand in the United States, Norway and Australia. It is one of the few names in the group's portfolio positioned as a premium product rather than an everyday staple, and one of the few sold on both sides of the Atlantic.
Trademark record for King Oscar
The USPTO record for the King Oscar mark lists KING OSCAR AS as the owner of record (serial number 76101493). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Ownership timeline of King Oscar
- 2014 – present Thai Union [1][2] reported
Where King Oscar sits in Thai Union
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Thai Union ownership tree →
See the full Thai Union brand portfolio (13) →
Other brands owned by Thai Union
Thai Union controls 13 brands on Brandtree, 13 of them in food.
Also in food
- Chicken of the Sea (1914)
- Genova (1992)
- Hawesta (1909)
- John West (1857)
- Lysell (1928)
- Mareblu (1970)
- Ostsee Fisch (1950)
- Parmentier (1883)
- Petit Navire (1932)
- Rügen Fisch (1949)
- SEALECT (1992)
- Van Camp's Seafood (1914)
Other brands in canned & shelf-stable meals, and who owns them
Thai Union has more brands in canned & shelf-stable meals on Brandtree than any other owner: 13 of 80.
| Brand | Owner | Owner based in |
|---|---|---|
| Albert Heijn | Ahold Delhaize | 🇳🇱 Netherlands |
| Anny | Mutandis | 🇲🇦 Morocco |
| Bonduelle | Bonduelle | 🇫🇷 France |
| Heinz Baked Beans | Kraft Heinz | 🇺🇸 United States |
| Aunt Nellie's | Seneca Foods | 🇺🇸 United States |
| Aldi (Nord) | Aldi Nord | 🇩🇪 Germany |
| Aldi (Süd) | Aldi Süd | 🇩🇪 Germany |
| 365 by Whole Foods Market | Amazon | 🇺🇸 United States |
About the owner: Thai Union
Thai Union is a publicly listed company headquartered in Samut Sakhon, Thailand, founded in 1977. Brandtree records 13 brands under its control, and it is listed as SET: TU.
Thai Union Group is one of the world's largest seafood companies, founded in 1977 and headquartered in Samut Sakhon, Thailand, where it began as a processor and exporter of canned tuna. It has been listed on the Stock Exchange of Thailand since 22 November 1994 and now spans shelf-stable seafood sold both under its own labels and as private label, frozen and chilled seafood, pet food, and ingredients and nutrition. Most of its consumer brands are long-established European or American names that give no hint of Thai ownership.
🇳🇴 King Oscar and other Norwegian brands
Brandtree records a controlling owner for 64 brands that began in Norway. 20 of them (31%) are now controlled by a company headquartered in another country, King Oscar among them.
Frequently asked questions
Who is the parent company of King Oscar?
The parent company of King Oscar is Thai Union, a publicly listed company headquartered in Thailand.
Is King Oscar Norwegian or Thai?
King Oscar originated in Norway in 1903, but it is owned today by Thai Union, which is headquartered in Thailand. So King Oscar is a Norwegian-origin brand under Thai ownership.
Since when has Thai Union owned King Oscar?
Thai Union has owned King Oscar since 2014.
Is King Oscar still owned by Thai Union?
Yes. As of 3 October 2026, King Oscar is still owned by Thai Union. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Thai Union — shelf-stable seafood, our brands — Thai Union Group Public Company Limited, Official document; retrieved 16 September 2026.
- [2] Thai Union — milestones: global expansion, 1997–2016 — Thai Union Group Public Company Limited, Official document; retrieved 3 October 2026.
- [3] USPTO: KING OSCAR, serial 76101493 — United States Patent and Trademark Office, Trademark registry; retrieved 3 October 2026.
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