Who owns Marinela?
Marinela is owned by Grupo Bimbo (Mexico, BMV: BIMBOA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Grupo Bimbo, S.A.B. de C.V. Reporte Anual 2025 (BMV), 30 April 2026. Last checked .
Key facts
- Current owner
- Grupo Bimbo, S.A.B. de C.V. reported
- Owner HQ
- 🇲🇽 Mexico, Mexico City
- Origin
- 🇲🇽 Mexico
- Founded
- 1957
- Category
- Food › Bakery › Cakes
- Parent ticker
- BMV: BIMBOA
- Last verified
- · 1 sources
About Marinela
Marinela makes snack cakes sold across Mexico and to Hispanic consumers in the United States, its Gansito and Pingüinos lines occupying the position that Hostess holds in the American market. It is one of Grupo Bimbo's largest brands by volume.
Ownership timeline of Marinela
- Current owner Grupo Bimbo [1] reported
Where Marinela sits in Grupo Bimbo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Grupo Bimbo ownership tree →
See the full Grupo Bimbo brand portfolio (8) →
Other brands owned by Grupo Bimbo
Grupo Bimbo controls 8 brands on Brandtree, 8 of them in food.
Also in food
Other brands in cakes, and who owns them
The 50 brands in cakes on Brandtree belong to 34 owners. The largest is Edita, with 5; Grupo Bimbo has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| HoHos (Middle East and North Africa) | Edita | 🇪🇬 Egypt |
| Lotus | Lotus Bakeries | 🇧🇪 Belgium |
| Crossini | Rebisco | 🇵🇭 Philippines |
| Balconi | Valeo Foods | 🇮🇪 Ireland |
| Mademoiselle Desserts | Emmi | 🇨🇭 Switzerland |
| Eti Browni | Eti | 🇹🇷 Turkey |
| Hostess | J.M. Smucker | 🇺🇸 United States |
| Dankek | Ülker Bisküvi | 🇹🇷 Turkey |
About the owner: Grupo Bimbo
Grupo Bimbo is a publicly listed company headquartered in Mexico City, Mexico, founded in 1945. Brandtree records 8 brands under its control, and it is listed as BMV: BIMBOA.
Grupo Bimbo was founded in Mexico City in 1945 and is the largest baking company in the world, operating in more than thirty countries. It grew into the United States by acquiring the bread businesses that Sara Lee and Weston divested, and it is controlled by the founding Servitje family.
🇲🇽 Marinela and other Mexican brands
Brandtree records a controlling owner for 113 brands that began in Mexico. 28 of them (25%) are now controlled by a company headquartered in another country; Marinela is not one of them.
Frequently asked questions
Who is the parent company of Marinela?
The parent company of Marinela is Grupo Bimbo, a publicly listed company headquartered in Mexico.
Is Marinela Mexican?
Yes. Marinela originated in Mexico in 1957 and its owner, Grupo Bimbo, is also headquartered in Mexico.
Is Marinela still owned by Grupo Bimbo?
Yes. As of 16 September 2026, Marinela is still owned by Grupo Bimbo. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Grupo Bimbo, S.A.B. de C.V. Reporte Anual 2025 (BMV) — Grupo Bimbo, S.A.B. de C.V., Annual report, published 30 April 2026; retrieved 28 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.