Who owns Cholula?
Cholula is owned by McCormick (the United States, NYSE: MKC), which has owned the brand since 30 November 2020.[1]
Evidence: McCormick & Company, Incorporated Annual Report on Form 10-K filed 2026-01-22, SEC EDGAR, 22 January 2026. Verified from filings; last checked .
Key facts
- Current owner
- McCormick & Company, Incorporated verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Hunt Valley, Maryland
- Origin
- 🇲🇽 Mexico
- Founded
- 1989
- Category
- Food › Condiments, sauces & seasonings › Sauces & ketchup
- Parent ticker
- NYSE: MKC
- Last verified
- · 1 sources
About Cholula
Cholula is a Mexican hot sauce made with arbol and piquin peppers, recognisable from its round wooden cap. McCormick acquired the brand in 2020 for $800 million, adding a second hot sauce alongside Frank's RedHot at a higher price point.
How often McCormick names Cholula in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Cholula
Where Cholula sits in McCormick
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full McCormick ownership tree →
See the full McCormick brand portfolio (8) →
Other brands owned by McCormick
McCormick controls 8 brands on Brandtree, 8 of them in food.
Also in food
- Frank's RedHot (1920)
- French's (1904)
- Lawry's (1938)
- McCormick (1889)
- Old Bay (1939)
- Schwartz (1938)
- Zatarain's (1889)
Other brands in sauces & ketchup, and who owns them
The 90 brands in sauces & ketchup on Brandtree belong to 52 owners. The largest is Develey, with 6; McCormick has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Bautz'ner | Develey | 🇩🇪 Germany |
| Chungjungone | Daesang | 🇰🇷 South Korea |
| Haitian | Haitian | 🇨🇳 China |
| Búfalo | Grupo Herdez | 🇲🇽 Mexico |
| A.1. | Kraft Heinz | 🇺🇸 United States |
| Las Palmas | B&G Foods | 🇺🇸 United States |
| Erisco | Erisco Foods | 🇳🇬 Nigeria |
| Hon Tsuyu | Kikkoman | 🇯🇵 Japan |
About the owner: McCormick
McCormick is a publicly listed company headquartered in Hunt Valley, Maryland, United States, founded in 1889. Brandtree records 8 brands under its control, and it is listed as NYSE: MKC.
McCormick was founded in a Baltimore cellar in 1889 by an 25-year-old selling flavouring extracts door to door, and is now the largest spice and seasoning company in the world. About half its revenue comes from supplying flavour to food manufacturers and restaurants rather than from its consumer brands.
🇲🇽 Cholula and other Mexican brands
Brandtree records a controlling owner for 113 brands that began in Mexico. 28 of them (25%) are now controlled by a company headquartered in another country, Cholula among them.
Frequently asked questions
Who is the parent company of Cholula?
The parent company of Cholula is McCormick, a publicly listed company headquartered in the United States.
Is Cholula Mexican or American?
Cholula originated in Mexico in 1989, but it is owned today by McCormick, which is headquartered in the United States. So Cholula is a Mexican-origin brand under American ownership.
Since when has McCormick owned Cholula?
McCormick has owned Cholula since 30 November 2020.
Is Cholula still owned by McCormick?
Yes. As of 16 September 2026, Cholula is still owned by McCormick. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] McCormick & Company, Incorporated Annual Report on Form 10-K filed 2026-01-22 — SEC EDGAR, SEC Form 10-K, published 22 January 2026; retrieved 16 September 2026.
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