Who owns Moutai Prince?
Moutai Prince is made and sold by Kweichow Moutai (China, SSE: 600519) under licence; Kweichow Moutai does not own the name.[1] The Moutai Prince name is owned by China Kweichow Moutai Distillery (Group) Co., Ltd.
Key facts
- Licensed to
- Kweichow Moutai Co., Ltd. reported
- Since
- Not recorded
- Headquarters
- 🇨🇳 China, Renhuai, Guizhou
- Origin
- 🇨🇳 China
- Category
- Beverages › Spirits › Baijiu
- Parent ticker
- SSE: 600519
- Last verified
- · 1 sources
About Moutai Prince
Moutai Prince is one of the sauce-aroma series liquors that Kweichow Moutai sells alongside its flagship, including through its wholly owned Moutai Sauce-Aroma Liquor Marketing company. The Moutai Prince trademark is named in the licence from its parent group put to shareholders in June 2026. The series liquors together earned 22.3 billion yuan in 2025, down 9.8% as the company adjusted the range.
Ownership timeline of Moutai Prince
Where Moutai Prince sits in Kweichow Moutai
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Latest news about Moutai Prince
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Frequently asked questions
Who makes Moutai Prince?
Kweichow Moutai makes and sells Moutai Prince under a licensing agreement.
Does Kweichow Moutai own Moutai Prince?
No. Kweichow Moutai holds a licence to make and sell Moutai Prince, which is not the same as owning it.
Where did Moutai Prince come from?
Moutai Prince originated in China.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Kweichow Moutai Co., Ltd. 2025 Annual Report (贵州茅台酒股份有限公司2025年年度报告) — Kweichow Moutai Co., Ltd., Annual report, published 17 April 2026; retrieved 16 September 2026.
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