Who owns Pine?
Pine is owned by Movit (Uganda).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Movit Products Limited — About Us. Last checked .
Key facts
- Current owner
- Movit Products Limited reported
- Owner HQ
- 🇺🇬 Uganda, Kampala
- Origin
- 🇺🇬 Uganda
- Category
- Personal care & beauty › Hair care › Shampoo & conditioner
- Last verified
- · 1 sources
About Pine
Pine is one of the four hair brands Movit lists and one of two that also appear in its skin care section. Its hair line is narrow, a Pine shampoo and a matching conditioner, which makes it the smallest of the company's shampoo brands and a plainer proposition than the oil-led Radiant range sold beside it.
Ownership timeline of Pine
Where Pine sits in Movit
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Movit ownership tree →
See the full Movit brand portfolio (6) →
Other brands owned by Movit
Movit controls 6 brands on Brandtree, 6 of them in personal care & beauty.
Also in personal care & beauty
Other brands in shampoo & conditioner, and who owns them
The 55 brands in shampoo & conditioner on Brandtree belong to 30 owners. The largest is Unilever, with 7; Movit has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Clear | Unilever | 🇬🇧 United Kingdom |
| Alpist | Aekyung | 🇰🇷 South Korea |
| Brillare | Emami | 🇮🇳 India |
| Garnier | L'Oréal | 🇫🇷 France |
| Aujua | Milbon | 🇯🇵 Japan |
| Head & Shoulders | Procter & Gamble | 🇺🇸 United States |
| SebiRinse | Ego Pharmaceuticals | 🇦🇺 Australia |
| Tío Nacho | Genomma Lab | 🇲🇽 Mexico |
About the owner: Movit
Movit is a privately held company headquartered in Kampala, Uganda, founded in 1997. Brandtree records 6 brands under its control.
Movit Products Limited was established in 1997 by Simpson Birungi, who is still its founder and executive chairman, and makes personal care products in Kampala. It says its distribution network reaches all 146 districts of Uganda and that it sells in eight other African markets: Kenya, Tanzania, Rwanda, Burundi, the Democratic Republic of the Congo, South Sudan, Zambia and Malawi. The range covers hair care, skin care, baby care, oral care and men's grooming, and the company describes what it is doing as making affordable, high-quality products that celebrate African beauty. Six brands carry it: Movit itself, Radiant, Tropical Essence, Pine, Skin Guard and Baby Junior.
🇺🇬 Pine and other Ugandan brands
Brandtree records a controlling owner for 14 brands that began in Uganda. 2 of them (14%) are now controlled by a company headquartered in another country; Pine is not one of them.
- Bell Lager — EABL 🇰🇪
- JESA Bonga — Jesa Farm Dairy 🇺🇬
- Uganda Airlines — Uganda Airlines 🇺🇬
- JESA Butter — Jesa Farm Dairy 🇺🇬
- JESA JUS — Jesa Farm Dairy 🇺🇬
- JESA Milk — Jesa Farm Dairy 🇺🇬
Frequently asked questions
Who is the parent company of Pine?
The parent company of Pine is Movit, a privately held company headquartered in Uganda.
Is Pine Ugandan?
Yes. Pine originated in Uganda and its owner, Movit, is also headquartered in Uganda.
Is Pine still owned by Movit?
Yes. As of 25 September 2026, Pine is still owned by Movit. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Movit Products Limited — About Us — Movit Products Limited, Official document; retrieved 25 September 2026.
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