Who owns Pureza?
Pureza is owned by Molino Cañuelas (Argentina).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Molino Cañuelas — productos hogareños. Last checked .
Key facts
- Current owner
- Molino Cañuelas reported
- Owner HQ
- 🇦🇷 Argentina
- Origin
- 🇦🇷 Argentina
- Category
- Food › Meals & meal components › Baking mixes & ingredients
- Last verified
- · 1 sources
About Pureza
Pureza is the company's leading flour brand in Argentina and the one that carries its nutrition claims: it was first to fortify flour with iron, minerals, vitamins and folic acid, and first to sell flour with natural yeast already in the bag. The range now also takes in gluten-free premixes, sunflower oil, egg and wholemeal pasta, semolina, breadcrumbs and instant oats.
Ownership timeline of Pureza
- Current owner Molino Cañuelas [1] reported
Where Pureza sits in Molino Cañuelas
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Molino Cañuelas ownership tree →
See the full Molino Cañuelas brand portfolio (8) →
Other brands owned by Molino Cañuelas
Molino Cañuelas controls 8 brands on Brandtree, 8 of them in food.
Also in food
Other brands in baking mixes & ingredients, and who owns them
The 74 brands in baking mixes & ingredients on Brandtree belong to 47 owners. The largest is Bidco Africa, with 5; Molino Cañuelas has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Cowboy | Bidco Africa | 🇰🇪 Kenya |
| EXE | Unga Group | 🇰🇪 Kenya |
| Golden Penny | Flour Mills of Nigeria | 🇳🇬 Nigeria |
| Al Horra | Lesieur Cristal | 🇲🇦 Morocco |
| Amuleia | Nisshin Seifun | 🇯🇵 Japan |
| Clabber Girl | B&G Foods | 🇺🇸 United States |
| BUA Sugar | BUA Foods | 🇳🇬 Nigeria |
| Duncan Hines | Conagra Brands | 🇺🇸 United States |
About the owner: Molino Cañuelas
Molino Cañuelas is a privately held company headquartered in Argentina, founded in 1931. Brandtree records 8 brands under its control.
Molino Cañuelas is an Argentine food company integrated, in its own description, from the raw material to the final consumer. The Navilli family bought a flour mill at Laboulaye in Córdoba province in 1931, added the Adelia María mill in 1955 and a pasta factory at Río Cuarto in 1974, and established itself at Cañuelas in Buenos Aires province in 1977, the move the company treats as the start of its sustained growth. It now makes flours, cooking oils, crackers, baked goods, dried pasta, breadcrumbs, batters and premixes for pizza, gnocchi and fritters, along with frozen food, and sells in more than 60 countries.
Molino Cañuelas: full profile, brands and acquisition history →
🇦🇷 Pureza and other Argentine brands
Brandtree records a controlling owner for 117 brands that began in Argentina. 30 of them (26%) are now controlled by a company headquartered in another country; Pureza is not one of them.
- Blancaflor — Molinos 🇦🇷
- Bon o Bon — Arcor 🇦🇷
- Ledesma — Ledesma 🇦🇷
- Paty — MBRF 🇧🇷
- ARQ — Grupo Clarín 🇦🇷
- Aerolíneas Argentinas — Aerolíneas Argentinas 🇦🇷
Frequently asked questions
Who is the parent company of Pureza?
The parent company of Pureza is Molino Cañuelas, a privately held company headquartered in Argentina.
Is Pureza Argentine?
Yes. Pureza originated in Argentina and its owner, Molino Cañuelas, is also headquartered in Argentina.
Is Pureza still owned by Molino Cañuelas?
Yes. As of 24 September 2026, Pureza is still owned by Molino Cañuelas. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Molino Cañuelas — productos hogareños — Molino Cañuelas, Official document; retrieved 24 September 2026.
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