Who owns Saero?
Saero is owned by Lotte Chilsung (South Korea, KRX: 005300).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Liquor brands - Lotte Chilsung Beverage (English site), Lotte Chilsung Beverage Co., Ltd. Last checked .
Key facts
- Current owner
- Lotte Chilsung Beverage Co., Ltd. reported
- Owner HQ
- 🇰🇷 South Korea, Seoul
- Origin
- 🇰🇷 South Korea
- Founded
- 2022
- Category
- Beverages › Spirits › Soju
- Parent ticker
- KRX: 005300
- Last verified
- · 1 sources
About Saero
Zero-sugar diluted soju at 16% alcohol, released by Lotte Chilsung in September 2022 and described on its liquor page as clean and smooth tasting. The line later gained lower-strength flavoured variants with apricot (April 2024), kiwi fruit (April 2025) and omija (May 2026), listed on the same page.
Ownership timeline of Saero
- Current owner Lotte Chilsung [1] reported
Where Saero sits in Lotte Chilsung
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lotte Chilsung ownership tree →
See the full Lotte Chilsung brand portfolio (10) →
Other brands owned by Lotte Chilsung
Lotte Chilsung controls 10 brands on Brandtree, 10 of them in beverages.
Also in beverages
- Chum Churum Soonhari (2017)
- Chum-Churum (2006)
- Kloud (2014)
- Ku (2004)
- Kyougetsu Green Soju (1995)
- Majuang (1977)
- Scotch Blue (1997)
- Seol Joong Mae (1997)
- Yeowool (2024)
Other brands in soju, and who owns them
Lotte Chilsung has more brands in soju on Brandtree than any other owner: 6 of 15.
About the owner: Lotte Chilsung
Lotte Chilsung is a publicly listed company headquartered in Seoul, South Korea, founded in 1950. Brandtree records 10 brands under its control, and it is listed as KRX: 005300.
South Korean beverage and liquor company that began business as Chilsung Cider in 1950 and trades under the Lotte name. Its own English brand pages list soft drinks and a liquor range covering soju, beer, cheongju, fruit liquor, wine and spirits. It is a separate company from Lotte Corporation, the confectionery and holding company. Its English site also lists third-party beer and spirits it sells in Korea (for example Coors Light, Blue Moon, Svedka); those are not counted here as owned brands.
Lotte Chilsung: full profile, brands and acquisition history →
🇰🇷 Saero and other South Korean brands
Brandtree records a controlling owner for 185 brands that began in South Korea. 7 of them (4%) are now controlled by a company headquartered in another country; Saero is not one of them.
- A Café La — Binggrae 🇰🇷
- Barista Rules — Maeil Dairies 🇰🇷
- Boseong Green Tea — Dongwon Industries 🇰🇷
- Cass — AB InBev 🇧🇪
- Chamisul — HiteJinro 🇰🇷
- Good Day — Muhak 🇰🇷
Frequently asked questions
Who is the parent company of Saero?
The parent company of Saero is Lotte Chilsung, a publicly listed company headquartered in South Korea.
Is Saero owned by HiteJinro?
No. Saero is owned by Lotte Chilsung, not HiteJinro.
Is Saero owned by Lotte?
No. Saero is owned by Lotte Chilsung, not Lotte.
Is Saero South Korean?
Yes. Saero originated in South Korea in 2022 and its owner, Lotte Chilsung, is also headquartered in South Korea.
Is Saero still owned by Lotte Chilsung?
Yes. As of 2 October 2026, Saero is still owned by Lotte Chilsung. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Liquor brands - Lotte Chilsung Beverage (English site) — Lotte Chilsung Beverage Co., Ltd., Official document; retrieved 2 October 2026.
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