Who owns Safari Pure?
Safari Pure is owned by Ketepa (Kenya).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: KETEPA — About and product-category pages, Kenya Tea Packers Limited. Last checked .
Key facts
- Current owner
- Kenya Tea Packers Limited reported
- Owner HQ
- 🇰🇪 Kenya
- Origin
- 🇰🇪 Kenya
- Category
- Beverages › Coffee, tea & hot drinks › Tea
- Last verified
- · 1 sources
About Safari Pure
Safari Pure is a black tea Ketepa describes as its finest blend, made from leaves handpicked from gardens at around 7,000 feet above sea level, sold as loose leaf in 250g, 500g and 1kg packs and as tagged, enveloped tea bags. It is Fair Trade certified and is the brand under which Ketepa exports to markets such as the United States, sold there through importers rather than direct retail.
Ownership timeline of Safari Pure
Where Safari Pure sits in Ketepa
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Ketepa ownership tree →
See the full Ketepa brand portfolio (5) →
Other brands owned by Ketepa
Ketepa controls 5 brands on Brandtree, 5 of them in beverages.
Also in beverages
Other brands in tea, and who owns them
The 35 brands in tea on Brandtree belong to 21 owners. The largest is Orimi Trade, with 6; Ketepa has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Gita | Orimi Trade | 🇷🇺 Russia |
| Ran Kahata | Sunshine Holdings | 🇱🇰 Sri Lanka |
| Five Roses | AVI | 🇿🇦 South Africa |
| ITO EN Matcha Green Tea | ITO EN | 🇯🇵 Japan |
| Piala Gold | RG Brands | 🇰🇿 Kazakhstan |
| Tata Tea | Tata Consumer | 🇮🇳 India |
| Good Nature | Alkaloid | 🇲🇰 North Macedonia |
| Final | Azersun | 🇦🇿 Azerbaijan |
About the owner: Ketepa
Ketepa is a privately held company headquartered in Kenya, founded in 1978. Brandtree records 5 brands under its control.
Ketepa packages and sells tea in Kenya as, in its own words, "a proud arm of KTDA" — the Kenya Tea Development Agency, a farmer-owned management body for more than 650,000 smallholders producing over 60% of Kenya's tea. The company dates to 1978 and has since expanded beyond tea into bottled water under its Maisha brand. It produces more than 50 individual products across black, green, purple and white tea, flavoured teas and herbal infusions, and through KTDA's community structure it channels support into health, education, livelihoods and sustainable farming programmes in tea-growing areas.
🇰🇪 Safari Pure and other Kenyan brands
Brandtree records a controlling owner for 59 brands that began in Kenya. 3 of them (5%) are now controlled by a company headquartered in another country; Safari Pure is not one of them.
Frequently asked questions
Who is the parent company of Safari Pure?
The parent company of Safari Pure is Ketepa, a privately held company headquartered in Kenya.
Is Safari Pure Kenyan?
Yes. Safari Pure originated in Kenya and its owner, Ketepa, is also headquartered in Kenya.
Is Safari Pure still owned by Ketepa?
Yes. As of 20 September 2026, Safari Pure is still owned by Ketepa. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] KETEPA — About and product-category pages — Kenya Tea Packers Limited, Official document; retrieved 20 September 2026.
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