Who owns Steers?
Steers is owned by Famous Brands (South Africa, JSE: FBR).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Famous Brands Integrated Annual Report 2025: Our brands, Famous Brands Limited. Last checked .
Key facts
- Current owner
- Famous Brands Limited reported
- Owner HQ
- 🇿🇦 South Africa
- Origin
- 🇿🇦 South Africa
- Founded
- 1961
- Category
- Restaurants & foodservice › Quick-service restaurants › Burger & chicken chains
- Parent ticker
- JSE: FBR
- Last verified
- · 1 sources
About Steers
Steers is a quick-service restaurant brand known for flame-grilled burgers made from 100% pure beef, hand-cut potato chips, breakfast options and a growing range of flame-grilled chicken meals. Famous Brands says the brand was founded in 1961, and that the group began in the early 1960s with a family business comprising only Steers. The 2025 integrated report counts 735 restaurants across 13 markets.
Ownership timeline of Steers
- Current owner Famous Brands [1] reported
Where Steers sits in Famous Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Famous Brands ownership tree →
See the full Famous Brands brand portfolio (8) →
Other brands owned by Famous Brands
Famous Brands controls 8 brands on Brandtree, 8 of them in restaurants & foodservice.
Also in restaurants & foodservice
- Coffee Couture
- Debonairs Pizza (1991)
- Fishaways (1998)
- Milky Lane (1958)
- Mugg & Bean (1996)
- Turn 'n Tender
- Vovo Telo
Other brands in burger & chicken chains, and who owns them
The 37 brands in burger & chicken chains on Brandtree belong to 22 owners. The largest is Jollibee Group, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Chowking | Jollibee Group | 🇵🇭 Philippines |
| Arby's | Inspire Brands | 🇺🇸 United States |
| KFC | Yum! Brands | 🇺🇸 United States |
| Chester's | CP Foods | 🇹🇭 Thailand |
| Burger King | Restaurant Brands International | 🇨🇦 Canada |
| Papa Murphy's | MTY Group | 🇨🇦 Canada |
| Wimpy (Middle East) | Americana Restaurants | 🇦🇪 United Arab Emirates |
| Steak n Shake | Biglari Holdings | 🇺🇸 United States |
About the owner: Famous Brands
Famous Brands is a publicly listed company headquartered in South Africa. Brandtree records 8 brands under its control, and it is listed as JSE: FBR.
South African restaurant franchisor listed on the Johannesburg Stock Exchange (travel and leisure sector) since November 1994, when it was known as Steers Holdings Limited. Its 2025 integrated report describes a portfolio of 16 restaurant brands run through franchised, master-licensed and company-owned restaurants, backed by its own manufacturing, logistics and retail operations. It holds the South African licence for PAUL from PAUL International and so does not list PAUL as its own brand. Wimpy is operated by the group, but a separate Middle East record already exists under another owner, so Wimpy is not listed here. Debonairs Pizza in Nigeria is run by the associate UAC Restaurants and is recorded separately.
Famous Brands: full profile, brands and acquisition history →
🇿🇦 Steers and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Steers is not one of them.
- Casa Bella — Spur Corporation 🇿🇦
- @home — TFG 🇿🇦
- Ackermans — Pepkor 🇿🇦
- Afrocentric — Sanlam 🇿🇦
- Airlink — Airlink 🇿🇦
- Albany — Tiger Brands 🇿🇦
Frequently asked questions
Who is the parent company of Steers?
The parent company of Steers is Famous Brands, a publicly listed company headquartered in South Africa.
Is Steers South African?
Yes. Steers originated in South Africa in 1961 and its owner, Famous Brands, is also headquartered in South Africa.
Is Steers still owned by Famous Brands?
Yes. As of 4 October 2026, Steers is still owned by Famous Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Famous Brands Integrated Annual Report 2025: Our brands — Famous Brands Limited, Annual report; retrieved 4 October 2026.
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