Who owns SuperPretzel?
SuperPretzel is owned by J&J Snack Foods (the United States, NASDAQ: JJSF).[1]
Evidence: J & J Snack Foods Corp. Annual Report on Form 10-K filed 2025-11-26, SEC EDGAR, 26 November 2025. Verified from filings; last checked .
Key facts
- Current owner
- J & J Snack Foods Corp. verified
- Owner HQ
- 🇺🇸 United States, Mount Laurel, New Jersey
- Origin
- 🇺🇸 United States
- Category
- Food › Bakery › Bread & buns
- Parent ticker
- NASDAQ: JJSF
- Trademark registrant
- J & J SNACK FOODS CORP. (USPTO)
- Last verified
- · 2 sources
About SuperPretzel
SuperPretzel is the lead soft pretzel brand of J & J Snack Foods, which believes it is the largest soft pretzel maker in the United States. The pretzels are baked, quick-frozen and sold both to supermarkets and to foodservice outlets, where J & J supplies warmers and display cases, and some whole grain versions qualify for USDA school meal reimbursement.
What J&J Snack Foods's annual report says about SuperPretzel
Sentences about SuperPretzel from J&J Snack Foods's latest annual filing[1], copied word for word.
Further expansion of our SuperPretzel brand across the retail market through the launch of Bavarian Sticks.
How often J&J Snack Foods names SuperPretzel in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Trademark record for SuperPretzel
The USPTO record for the SuperPretzel mark lists J & J SNACK FOODS CORP. as the owner of record (serial number 72433994). That name matches the owner named above.[2]
Ownership timeline of SuperPretzel
- Current owner J&J Snack Foods [1] verified
Where SuperPretzel sits in J&J Snack Foods
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full J&J Snack Foods ownership tree →
See the full J&J Snack Foods brand portfolio (7) →
Other brands owned by J&J Snack Foods
J&J Snack Foods controls 7 brands on Brandtree, 6 of them in food.
Also in food
Other brands in bread & buns, and who owns them
The 43 brands in bread & buns on Brandtree belong to 28 owners. The largest is Grupo Bimbo, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Golden Toast | AGROFERT | 🇨🇿 Czech Republic |
| Elite | ELBISCO | 🇬🇷 Greece |
| Arnold | Grupo Bimbo | 🇲🇽 Mexico |
| Dave's Killer Bread | Flowers Foods | 🇺🇸 United States |
| Delicados | GRUMA | 🇲🇽 Mexico |
| Korvbrödsbagarn | Lantmännen | 🇸🇪 Sweden |
| New York Bakery | Marzetti | 🇺🇸 United States |
| L'usine | Almarai | 🇸🇦 Saudi Arabia |
About the owner: J&J Snack Foods
J&J Snack Foods is a publicly listed company headquartered in Mount Laurel, New Jersey, United States, founded in 1971. Brandtree records 7 brands under its control, and it is listed as NASDAQ: JJSF.
J & J Snack Foods is a New Jersey company, incorporated in 1971, that makes the snacks sold at stadiums, cinemas, theme parks, convenience stores and school cafeterias. It believes it is the largest manufacturer of soft pretzels in the United States, owns Dippin' Dots and the ICEE frozen drink business, and often places its own ovens, warmers and drink dispensers in customer locations. Bakery products for foodservice are its largest product line by sales.
J&J Snack Foods: full profile, brands and acquisition history →
🇺🇸 SuperPretzel and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country; SuperPretzel is not one of them.
Frequently asked questions
Who is the parent company of SuperPretzel?
The parent company of SuperPretzel is J&J Snack Foods, a publicly listed company headquartered in the United States.
Is SuperPretzel American?
Yes. SuperPretzel originated in the United States and its owner, J&J Snack Foods, is also headquartered in the United States.
Is SuperPretzel still owned by J&J Snack Foods?
Yes. As of 29 October 2026, SuperPretzel is still owned by J&J Snack Foods. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] J & J Snack Foods Corp. Annual Report on Form 10-K filed 2025-11-26 — SEC EDGAR, SEC Form 10-K, published 26 November 2025; retrieved 16 September 2026.
- [2] USPTO: SUPERPRETZEL, serial 72433994 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
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