Who owns Vera Bradley?
Vera Bradley is owned by Vera Bradley, Inc. (the United States, NASDAQ: VRA).[1]
Evidence: Vera Bradley, Inc. Annual Report on Form 10-K filed 2026-03-27, SEC EDGAR, 27 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Vera Bradley, Inc. verified
- Owner HQ
- 🇺🇸 United States, Roanoke, Indiana
- Origin
- 🇺🇸 United States, Fort Wayne
- Founded
- 1982 by Barbara Bradley Baekgaard, Patricia R. Miller
- Category
- Apparel, footwear & accessories › Accessories & footwear › Handbags & accessories
- Parent ticker
- NASDAQ: VRA
- Last verified
- · 1 sources
About Vera Bradley
Vera Bradley is a brand of women's handbags, luggage and accessories known for quilted cotton in printed patterns. Two friends from Fort Wayne, Indiana, Barbara Bradley Baekgaard and Patricia Miller, started it in 1982 and named it after Ms Baekgaard's mother. Bags made up 45.2 per cent of revenue and travel items 26.9 per cent in the year to 31 January 2026, when the company ran 29 full-line and 86 outlet stores. Eyewear, bedding, sleepwear and stationery carrying the name are made by licensees.
Ownership timeline of Vera Bradley
- Current owner Vera Bradley, Inc. [1] verified
Where Vera Bradley sits in Vera Bradley, Inc.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Vera Bradley, Inc. ownership tree →
Other brands in handbags & accessories, and who owns them
The 17 brands in handbags & accessories on Brandtree belong to 6 owners. The largest is Samsonite Group, with 8.
| Brand | Owner | Owner based in |
|---|---|---|
| American Tourister | Samsonite Group | 🇱🇺 Luxembourg |
| BONIA | Bonia Corporation | 🇲🇾 Malaysia |
| Coach | Tapestry | 🇺🇸 United States |
| Michael Kors | Capri Holdings | 🇬🇧 United Kingdom |
| Fossil | Fossil Group | 🇺🇸 United States |
| Gregory | Samsonite Group | 🇱🇺 Luxembourg |
| Hartmann | Samsonite Group | 🇱🇺 Luxembourg |
| High Sierra | Samsonite Group | 🇱🇺 Luxembourg |
About the owner: Vera Bradley, Inc.
Vera Bradley, Inc. is a publicly listed company headquartered in Roanoke, Indiana, United States, founded in 1982. Brandtree records 1 brand under its control, and it is listed as NASDAQ: VRA.
Vera Bradley, Inc. is an Indiana company that designs women's handbags, luggage and travel items, accessories and gifts under one brand, Vera Bradley. It reports two segments: Direct, which covers its own full-line and outlet stores in the United States and its websites, and Indirect, which covers sales to about 1,000 specialty retail locations, department stores and liquidators, plus licensing royalties. It had about 1,360 employees at 31 January 2026 and owns its distribution centre in Roanoke, Indiana. It sold Creative Genius, Inc., the company behind Pura Vida Bracelets, on 31 March 2025.
Vera Bradley, Inc.: full profile, brands and acquisition history →
🇺🇸 Vera Bradley and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Vera Bradley is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Vera Bradley?
The parent company of Vera Bradley is Vera Bradley, Inc., a publicly listed company headquartered in the United States.
Is Vera Bradley American?
Yes. Vera Bradley originated in the United States in 1982 and its owner, Vera Bradley, Inc., is also headquartered in the United States.
Is Vera Bradley still owned by Vera Bradley, Inc.?
Yes. As of 5 October 2026, Vera Bradley is still owned by Vera Bradley, Inc. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Vera Bradley, Inc. Annual Report on Form 10-K filed 2026-03-27 — SEC EDGAR, SEC Form 10-K, published 27 March 2026; retrieved 5 October 2026.
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