Who owns Vital?
Vital is owned by Patisen (Senegal).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Patisen — Nos Produits: nos marques. Last checked .
Key facts
- Current owner
- Patisen reported
- Owner HQ
- 🇸🇳 Senegal, Dakar
- Origin
- 🇸🇳 Senegal, Dakar
- Category
- Food › Dairy & alternatives › Butter
- Last verified
- · 1 sources
About Vital
Vital is Patisen's second margarine brand, described by the company as the margarine of every format, from the household pot to the bucket sold to bakers and caterers. It sits alongside Rita and the ADJA margarine in the same aisle, which is the pattern this company follows throughout its portfolio: several brands from one factory competing for the same shelf.
Ownership timeline of Vital
Where Vital sits in Patisen
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Patisen ownership tree →
See the full Patisen brand portfolio (14) →
Other brands owned by Patisen
Patisen controls 14 brands on Brandtree, 13 of them in food.
Also in food
Other brands in butter, and who owns them
The 51 brands in butter on Brandtree belong to 30 owners. The largest is KKR, with 7; Patisen has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Becel | KKR | 🇺🇸 United States |
| Breakstone's | Dairy Farmers of America | 🇺🇸 United States |
| Fleurial | Cevital Agro-Industrie | 🇩🇿 Algeria |
| Familia | Lesieur Cristal | 🇲🇦 Morocco |
| Clover | Saputo | 🇨🇦 Canada |
| Mavesa | Empresas Polar | 🇻🇪 Venezuela |
| Anchor | Lactalis | 🇫🇷 France |
| Neo Soft | Megmilk Snow Brand | 🇯🇵 Japan |
About the owner: Patisen
Patisen is a privately held company headquartered in Dakar, Senegal, founded in 1981. Brandtree records 14 brands under its control.
Patisen is a Senegalese food manufacturer founded in Dakar in 1981 and built on stock cubes and seasoning powders, the products West African cooking leans on daily. It describes itself as a leading African food business with around 3,000 staff, four industrial and logistics sites, and distribution across more than 23 African countries as well as France and Canada. Its fourteen brands are deliberately layered at different price points, so that several of them compete in the bouillon aisle at once. Teralys, the agri-food subsidiary of the Moroccan investment company Al Mada, bought a majority stake in July 2023; founder Youssef Omaïs remained a shareholder.
🇸🇳 Vital and other Senegalese brands
Brandtree records a controlling owner for 15 brands that began in Senegal. All of them are controlled from Senegal.
- Air Sénégal — Air Sénégal 🇸🇳
Frequently asked questions
Who is the parent company of Vital?
The parent company of Vital is Patisen, a privately held company headquartered in Senegal.
Is Vital Senegalese?
Yes. Vital originated in Senegal and its owner, Patisen, is also headquartered in Senegal.
Is Vital still owned by Patisen?
Yes. As of 20 September 2026, Vital is still owned by Patisen. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Patisen — Nos Produits: nos marques — Patisen, Official document; retrieved 20 September 2026.
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