Who owns Joker?
Joker is owned by Patisen (Senegal).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Patisen — Nos Produits: nos marques. Last checked .
Key facts
- Current owner
- Patisen reported
- Owner HQ
- 🇸🇳 Senegal, Dakar
- Origin
- 🇸🇳 Senegal, Dakar
- Category
- Food › Condiments, sauces & seasonings › Spices & seasonings
- Last verified
- · 1 sources
About Joker
Joker is Patisen's powdered seasoning brand, sold in five varieties: ground spice, chilli, tomato, shrimp and a stronger Super version. Unlike the company's other seasoning lines it stays entirely within powders rather than extending into cubes, sauces or margarine, which keeps it distinct from ADJA and Ami on shelves where all three are stocked side by side.
Ownership timeline of Joker
Where Joker sits in Patisen
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Patisen ownership tree →
See the full Patisen brand portfolio (14) →
Other brands owned by Patisen
Patisen controls 14 brands on Brandtree, 13 of them in food.
Also in food
Other brands in spices & seasonings, and who owns them
Patisen has more brands in spices & seasonings on Brandtree than any other owner: 5 of 46.
About the owner: Patisen
Patisen is a privately held company headquartered in Dakar, Senegal, founded in 1981. Brandtree records 14 brands under its control.
Patisen is a Senegalese food manufacturer founded in Dakar in 1981 and built on stock cubes and seasoning powders, the products West African cooking leans on daily. It describes itself as a leading African food business with around 3,000 staff, four industrial and logistics sites, and distribution across more than 23 African countries as well as France and Canada. Its fourteen brands are deliberately layered at different price points, so that several of them compete in the bouillon aisle at once. Teralys, the agri-food subsidiary of the Moroccan investment company Al Mada, bought a majority stake in July 2023; founder Youssef Omaïs remained a shareholder.
🇸🇳 Joker and other Senegalese brands
Brandtree records a controlling owner for 15 brands that began in Senegal. All of them are controlled from Senegal.
- Air Sénégal — Air Sénégal 🇸🇳
Frequently asked questions
Who is the parent company of Joker?
The parent company of Joker is Patisen, a privately held company headquartered in Senegal.
Is Joker Senegalese?
Yes. Joker originated in Senegal and its owner, Patisen, is also headquartered in Senegal.
Is Joker still owned by Patisen?
Yes. As of 20 September 2026, Joker is still owned by Patisen. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Patisen — Nos Produits: nos marques — Patisen, Official document; retrieved 20 September 2026.
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