Who owns Women'secret?
Women'secret is owned by Tendam (Spain).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Tendam: Quiénes somos and Historia. Last checked .
Key facts
- Current owner
- Tendam Brands, S.A.U. reported
- Owner HQ
- 🇪🇸 Spain
- Origin
- 🇪🇸 Spain
- Founded
- 1993
- Category
- Apparel, footwear & accessories › Fashion apparel › Underwear & intimates
- Last verified
- · 1 sources
About Women'secret
Women'secret is Tendam's lingerie, sleepwear and swimwear brand for women. Tendam's brand page says it has existed since 1993 and that it is the group's most international brand, with more than 700 points of sale in 76 countries. The company's history page records its launch in 1993 and says it was the first group brand to sell online, in 2000.
Ownership timeline of Women'secret
Where Women'secret sits in Tendam
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Tendam ownership tree →
See the full Tendam brand portfolio (11) →
Other brands owned by Tendam
Tendam controls 11 brands on Brandtree, 11 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Cortefiel (1945)
- Dash and Stars (2022)
- HI&BYE (2023)
- High Spirits (2021)
- Hoss Intropia (1994)
- OOTO (2022)
- Pedro del Hierro
- Slowlove (2015)
- Springfield (1988)
- Springfield Kids (2023)
Other brands in underwear & intimates, and who owns them
The 44 brands in underwear & intimates on Brandtree belong to 14 owners. The largest is Gildan, with 9.
| Brand | Owner | Owner based in |
|---|---|---|
| Bali | Gildan | 🇨🇦 Canada |
| Bravissimo | Wacoal | 🇯🇵 Japan |
| Athena | Delta Galil | 🇮🇱 Israel |
| Calzedonia | Oniverse | 🇮🇹 Italy |
| Etam | Groupe Etam | 🇫🇷 France |
| Marie Jo | Van de Velde | 🇧🇪 Belgium |
| Adore Me | Victoria's Secret | 🇺🇸 United States |
| Aerie | American Eagle Outfitters | 🇺🇸 United States |
About the owner: Tendam
Tendam is a privately held company headquartered in Spain. Brandtree records 11 brands under its control.
Tendam is a Spanish fashion retail group that describes itself as managing premium mass-market fashion brands through an omnichannel platform. Its site names twelve own brands and says it also sells more than 200 third-party brands on its multibrand platform. Its company history records the group becoming Tendam in 2018, CVC and PAI Partners buying 100% in 2017, and an announced acquisition of 67.91% of Tendam by 2PointZero in 2025. Its shops in Portugal and elsewhere are listed on its own pages.
🇪🇸 Women'secret and other Spanish brands
Brandtree records a controlling owner for 119 brands that began in Spain. 55 of them (46%) are now controlled by a company headquartered in another country; Women'secret is not one of them.
- Balenciaga — Kering 🇫🇷
- Bershka — Inditex 🇪🇸
- Loewe — LVMH 🇫🇷
- Mango — Mango 🇪🇸
- Medical Óptica Audición — Fielmann Group 🇩🇪
- Meller — Lenskart 🇮🇳
Frequently asked questions
Who is the parent company of Women'secret?
The parent company of Women'secret is Tendam, a privately held company headquartered in Spain.
Is Women'secret Spanish?
Yes. Women'secret originated in Spain in 1993 and its owner, Tendam, is also headquartered in Spain.
Is Women'secret still owned by Tendam?
Yes. As of 4 October 2026, Women'secret is still owned by Tendam. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Tendam: Quiénes somos and Historia — Tendam, Official document; retrieved 4 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.