Who owns Xinghuacun Jiu?
Xinghuacun Jiu is owned by Shanxi Fenjiu (China, SSE: 600809).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: 山西杏花村汾酒厂股份有限公司 2025 年年度报告 (Shanxi Xinghuacun Fen Wine Factory — 2025 Annual Report), Shanxi Xinghuacun Fen Wine Factory Co., Ltd, 23 April 2026. Last checked .
Key facts
- Current owner
- Shanxi Xinghuacun Fen Wine Factory Co., Ltd. reported
- Owner HQ
- 🇨🇳 China, Fenyang
- Origin
- 🇨🇳 China, Fenyang
- Category
- Beverages › Spirits › Baijiu
- Parent ticker
- SSE: 600809
- Last verified
- · 1 sources
About Xinghuacun Jiu
Xinghuacun Jiu (杏花村酒) is a baijiu brand of Shanxi Fenjiu, named after the village in Fenyang where the company has its headquarters. It is the third of the company's three main brands, beside Fen and Zhuyeqing. In 2025 the company pushed it through banquet sales for weddings and celebrations and into the mass market. With Zhuyeqing it sold 18,765 kilolitres that year.
Ownership timeline of Xinghuacun Jiu
- Current owner Shanxi Fenjiu [1] reported
Where Xinghuacun Jiu sits in Shanxi Fenjiu
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Shanxi Fenjiu ownership tree →
See the full Shanxi Fenjiu brand portfolio (3) →
Other brands owned by Shanxi Fenjiu
Shanxi Fenjiu controls 3 brands on Brandtree, 3 of them in beverages.
Also in beverages
Other brands in baijiu, and who owns them
The 18 brands in baijiu on Brandtree belong to 7 owners. The largest is Luzhou Laojiao, with 5; Shanxi Fenjiu has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Century-old Luzhou Laojiao Jiaoling | Luzhou Laojiao | 🇨🇳 China |
| Gujing Gongjiu | Gujing | 🇨🇳 China |
| Wuliang Tequ | Wuliangye | 🇨🇳 China |
| Shede | Shede Spirits | 🇨🇳 China |
| Shuanggou | Yanghe | 🇨🇳 China |
| Jinsha | CR Beer | 🇨🇳 China |
| Luzhou Laojiao Erqu | Luzhou Laojiao | 🇨🇳 China |
| Luzhou Laojiao Tequ | Luzhou Laojiao | 🇨🇳 China |
About the owner: Shanxi Fenjiu
Shanxi Fenjiu is a publicly listed company headquartered in Fenyang, China. Brandtree records 3 brands under its control, and it is listed as SSE: 600809.
Shanxi Fenjiu is a baijiu distiller based in Xinghuacun, a village in Fenyang, Shanxi, whose Fenjiu is the classic light-aroma (清香型) baijiu; the company helped write that style's national standard. It became a joint-stock company in December 1993 and listed in Shanghai in January 1994; Shanxi Xinghuacun Fenjiu Group, ultimately controlled by Shanxi's provincial state-assets commission, holds 56.68%. Revenue was RMB 38.72 billion in 2025, almost all of it from Fenjiu.
Shanxi Fenjiu: full profile, brands and acquisition history →
🇨🇳 Xinghuacun Jiu and other Chinese brands
Brandtree records a controlling owner for 339 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; Xinghuacun Jiu is not one of them.
- 17.5° — Nongfu Spring 🇨🇳
- AFIP — Changyu 🇨🇳
- Augerta — Tsingtao Brewery 🇨🇳
- Brave the World — CR Beer 🇨🇳
- Century-old Luzhou Laojiao Jiaoling — Luzhou Laojiao 🇨🇳
- Gujing Gongjiu — Gujing 🇨🇳
Frequently asked questions
Who is the parent company of Xinghuacun Jiu?
The parent company of Xinghuacun Jiu is Shanxi Fenjiu, a publicly listed company headquartered in China.
Is Xinghuacun Jiu Chinese?
Yes. Xinghuacun Jiu originated in China and its owner, Shanxi Fenjiu, is also headquartered in China.
Is Xinghuacun Jiu still owned by Shanxi Fenjiu?
Yes. As of 25 October 2026, Xinghuacun Jiu is still owned by Shanxi Fenjiu. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] 山西杏花村汾酒厂股份有限公司 2025 年年度报告 (Shanxi Xinghuacun Fen Wine Factory — 2025 Annual Report) — Shanxi Xinghuacun Fen Wine Factory Co., Ltd., Annual report, published 23 April 2026; retrieved 25 October 2026.
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