Coca-Cola acquires BodyArmor
Coca-Cola paid $5.6 billion for the remaining stake in BodyArmor, its largest brand acquisition ever. It bought a sports drink built explicitly to attack Gatorade, giving Coca-Cola a credible competitor in a category PepsiCo had dominated for decades.
- Value
- $5.6bn
- Buyer
- Coca-Cola
- Seller
- —
- Regulatory
- None recorded