Brandtree

When did Estée Lauder buy and sell its brands?

Estée Lauder has completed 3 recorded acquisitions and 0 divestitures or spin-offs, spanning 2016 to 2023.

DateTypeAssetsCounterpartyValue
Apr 2023AcquisitionTom Ford Fashion$2.8bn
May 2021AcquisitionThe Ordinary$1bn
Dec 2016AcquisitionToo Faced$1.45bn

2023

Acquisition closed

Estée Lauder acquires Tom Ford Fashion

Estée Lauder acquired the Tom Ford brand for about $2.8 billion, its largest acquisition, and immediately licensed the fashion and accessories business to Zegna while keeping beauty for itself. The trademark and the clothes therefore have different companies behind them.

Value
$2.8bn
Seller
Regulatory
None recorded

2021

Acquisition closed

Estée Lauder acquires The Ordinary

Estee Lauder raised its stake in DECIEM, the parent of The Ordinary, to a controlling position in a transaction valuing the business at about $2.2 billion. The Ordinary had built its following by naming active ingredients and their concentrations on the front of the pack at prices far below prestige skincare.

Value
$1bn
Seller
Regulatory
None recorded

2016

Acquisition closed

Estée Lauder acquires Too Faced

Estee Lauder acquired Too Faced for $1.45 billion, then its largest purchase. Too Faced had been founded by two makeup artists in 1998 and built on playful packaging and product names, with its Better Than Sex mascara among the largest sellers in prestige cosmetics.

Value
$1.45bn
Seller
Regulatory
None recorded

Estée Lauder acquisitions on a timeline

Timeline of completed acquisitions by Estée Lauder

Full chart with a text equivalent, free to republish with attribution.