Who are Hilton's biggest competitors?
On Brandtree, Hilton's biggest competitors by shared categories are Accor, which shares 3 categories, such as luxury hotels and upscale hotels; Marriott, which shares 3 categories, such as luxury hotels; and Genting, which shares 3 categories, such as upscale hotels.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Hilton controls 5 brands with a page here, across 3 categories; 10 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Accor | 3 | 100% | Luxury hotels, Upscale hotels and Budget & midscale hotels |
| 2 | Marriott | 3 | 100% | Luxury hotels, Upscale hotels and Budget & midscale hotels |
| 3 | Genting | 3 | 75% | Upscale hotels, Luxury hotels and Budget & midscale hotels |
| 4 | IHG | 3 | 100% | Luxury hotels, Upscale hotels and Budget & midscale hotels |
| 5 | STDM | 2 | 50% | Luxury hotels and Upscale hotels |
| 6 | Minor International | 2 | 40% | Upscale hotels and Luxury hotels |
| 7 | Monte-Carlo SBM | 1 | 20% | Luxury hotels |
| 8 | Ethiopian Airlines | 1 | 20% | Luxury hotels |
| 9 | Multi Group | 1 | 17% | Upscale hotels |
| 10 | Krka | 1 | 13% | Upscale hotels |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Hilton and Accor: 3 shared categories
Hilton and Marriott: 3 shared categories
Hilton and Genting: 3 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Hilton owns and the most overlapping owners on Brandtree.