Who are Marriott's biggest competitors?
On Brandtree, Marriott's biggest competitors by shared categories are H World, which shares 3 categories, such as upscale hotels and budget & midscale hotels; Jin Jiang Hotels, which shares 3 categories, such as upscale hotels; and Genting, which shares 3 categories, such as upscale hotels.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Marriott controls 8 brands with a page here, across 3 categories; 31 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | H World | 3 | 100% | Upscale hotels, Budget & midscale hotels and Luxury hotels |
| 2 | Jin Jiang Hotels | 3 | 100% | Upscale hotels, Budget & midscale hotels and Luxury hotels |
| 3 | Genting | 3 | 75% | Upscale hotels, Luxury hotels and Budget & midscale hotels |
| 4 | Accor | 3 | 100% | Luxury hotels, Upscale hotels and Budget & midscale hotels |
| 5 | Grupo Posadas | 3 | 100% | Luxury hotels, Budget & midscale hotels and Upscale hotels |
| 6 | Rotana | 3 | 100% | Upscale hotels, Luxury hotels and Budget & midscale hotels |
| 7 | Hilton | 3 | 100% | Luxury hotels, Upscale hotels and Budget & midscale hotels |
| 8 | IHG | 3 | 100% | Luxury hotels, Upscale hotels and Budget & midscale hotels |
| 9 | Minor International | 2 | 40% | Upscale hotels and Luxury hotels |
| 10 | Choice Hotels | 2 | 67% | Upscale hotels and Budget & midscale hotels |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Marriott and H World: 3 shared categories
Marriott and Jin Jiang Hotels: 3 shared categories
| Category | Marriott | Jin Jiang Hotels |
|---|---|---|
| Upscale hotels | Marriott Hotels, Sheraton, Westin | Lavande, Metropolo Jin Jiang, Vienna Hotel |
| Budget & midscale hotels | Courtyard by Marriott, Moxy | 7 Days, Campanile, Jin Jiang Inn, Kyriad, Magnotel |
| Luxury hotels | St. Regis, The Ritz-Carlton, W Hotels | J Hotel, Jin Jiang Hotels (brand) |
Marriott and Genting: 3 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Marriott owns and the most overlapping owners on Brandtree.