Brandtree

Is Creed owned by Kering?

No. Creed is owned by L'Oréal (since 2026), not by Kering.[1]

Why people ask: Creed belonged to Kering until L'Oréal bought Kering's beauty division in March 2026.

Creed

Owner
L'Oréal since 2026
HQ
🇫🇷 France
Deal
loreal acquires kering beaute 2026

Also under L'Oréal: Aesop, CeraVe, Essie, Garnier, Kérastase, Kiehl's, L'Oréal Paris, La Roche-Posay

Kering

Parent
Independent (listed or private)
HQ
🇫🇷 France

Also under Kering: Alexander McQueen, Balenciaga, Bottega Veneta, Boucheron, Brioni, Ginori 1735, Gucci, Pomellato

Frequently asked questions

Is Creed owned by Kering?

No. Creed is owned by L'Oréal (since 2026), not by Kering.

Who owns Creed?

Creed is owned by L'Oréal, headquartered in France, since 2026.

Who owns Kering?

Kering is a company headquartered in France and is not owned by another company recorded here.

Sources (3) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] L'Oréal Universal Registration Document 2025 — L'Oréal S.A., Annual report, published 1 March 2026; retrieved 16 September 2026.
  2. [2] L'Oréal completes the acquisition of Kering Beauté within the framework of its strategic alliance with Kering — L'Oréal S.A., Official press release, published 31 March 2026; retrieved 16 September 2026.
  3. [3] Kering and L'Oréal forge an alliance in beauty and wellness — L'Oréal S.A., Official press release, published 19 October 2025; retrieved 16 September 2026.

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