Is Keebler owned by Ferrero?
Yes. Keebler is owned by Ferrero, which has controlled the brand since 2019.[1]
Why people ask: Keebler was a Kellogg brand until Ferrero bought the cookie business in 2019.
Keebler
- Owner
- Ferrero since 2019
- HQ
- 🇮🇹 Italy
- Deal
- ferrero acquires kellogg cookies 2019
Also under Ferrero: Baby Ruth, Blue Bunny, Bottle Caps, Brach's, Butterfinger, Crunch, Famous Amos, Ferrero Rocher
Ferrero
- Parent
- Independent (listed or private)
- HQ
- 🇮🇹 Italy
Also under Ferrero: Baby Ruth, Blue Bunny, Bottle Caps, Brach's, Butterfinger, Crunch, Famous Amos, Ferrero Rocher
Ownership history of Keebler
Frequently asked questions
Is Keebler owned by Ferrero?
Yes. Keebler is owned by Ferrero, which has controlled the brand since 2019.
Who owns Keebler?
Keebler is owned by Ferrero, headquartered in Italy, since 2019.
Who owns Ferrero?
Ferrero is a company headquartered in Italy and is not owned by another company recorded here.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Ferrero Group — our brands — Ferrero Group, Official document; retrieved 16 September 2026.
- [2] Kellanova Annual Report 2025 — Kellanova, Annual report, published 1 February 2026; retrieved 23 October 2026.
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