Who owns Bonobos?
Bonobos is owned by WHP Global (the United States), which has owned the brand since 23 May 2023.[1] Before WHP Global, Bonobos was owned by Walmart from 2017 to 2023.[2]
Evidence: Express, Inc. Form 8-K exhibit 99.1: first quarter 2023 results and completion of the Bonobos acquisition, SEC EDGAR. Verified from filings; last checked .
Key facts
- Current owner
- WHP Global verified
- Owned since
- Previous owner
- Walmart (2017–2023)
- Owner HQ
- 🇺🇸 United States
- Origin
- 🇺🇸 United States, New York, New York
- Founded
- 2007
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Last verified
- · 2 sources
About Bonobos
Bonobos sold menswear online with a focus on trouser fit and opened showrooms where nothing could be carried out. Walmart bought it in 2017 and sold it on 23 May 2023, when WHP Global bought the Bonobos brand for $50 million and Express bought the operating business for $25 million.
Ownership timeline of Bonobos
- 2017 – 2023 Walmart [2] verified
- 2023 – present WHP Global [1] verified WHP Global bought the Bonobos brand for $50 million; Express, Inc. bought the operating business for $25 million.
Where Bonobos sits in WHP Global
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full WHP Global ownership tree →
Other brands in casual & denim, and who owns them
The 134 brands in casual & denim on Brandtree belong to 60 owners. The largest is Azzas 2154, with 8.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Carter's | Carter's | 🇺🇸 United States |
| Duck Head | Oxford Industries | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Inditex | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
About the owner: WHP Global
WHP Global is a privately held company headquartered in United States. Brandtree records 1 brand under its control.
WHP Global is an American brand management company that buys trademarks and licenses them to operators. An affiliate holds 50 per cent of MJ Topco, the joint venture that has owned the Marc Jacobs intellectual property since 1 September 2026, alongside G-III Apparel Group.
🇺🇸 Bonobos and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 492 of them (19%) are now controlled by a company headquartered in another country; Bonobos is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Bonobos?
The parent company of Bonobos is WHP Global, a privately held company headquartered in the United States.
Is Bonobos American?
Yes. Bonobos originated in the United States in 2007 and its owner, WHP Global, is also headquartered in the United States.
Since when has WHP Global owned Bonobos?
WHP Global has owned Bonobos since 23 May 2023.
Who owned Bonobos before WHP Global?
Before WHP Global, Bonobos was owned by Walmart from 2017 until 2023.
Is Bonobos still owned by WHP Global?
Yes. As of 29 October 2026, Bonobos is still owned by WHP Global. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Express, Inc. Form 8-K exhibit 99.1: first quarter 2023 results and completion of the Bonobos acquisition — SEC EDGAR, SEC Form 8-K; retrieved 2 October 2026.
- [2] Walmart Inc. Annual Report on Form 10-K filed 2026-03-13 — SEC EDGAR, SEC Form 10-K, published 13 March 2026; retrieved 16 September 2026.
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