Who owns Buck Naked?
Buck Naked is owned by Duluth Holdings (the United States, NASDAQ: DLTH).[1]
Evidence: Duluth Holdings Inc. Annual Report on Form 10-K filed 2026-03-20, SEC EDGAR, 20 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Duluth Holdings Inc. verified
- Owner HQ
- 🇺🇸 United States, Mount Horeb, Wisconsin
- Origin
- 🇺🇸 United States
- Category
- Apparel, footwear & accessories › Fashion apparel › Underwear & intimates
- Parent ticker
- NASDAQ: DLTH
- Last verified
- · 1 sources
About Buck Naked
Buck Naked is the underwear line sold by Duluth Trading, one of the product names the company singles out in its annual report alongside Longtail T shirts and Fire Hose work pants. Duluth has described it as an important franchise with its own position as a first layer, separate from the workwear, and until fiscal 2024 its reports named a Buck Naked Guy among the characters in its advertising.
How often Duluth Holdings names Buck Naked in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Buck Naked
- Current owner Duluth Holdings [1] verified
Where Buck Naked sits in Duluth Holdings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Duluth Holdings ownership tree →
See the full Duluth Holdings brand portfolio (5) →
Other brands owned by Duluth Holdings
Duluth Holdings controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in underwear & intimates, and who owns them
The 44 brands in underwear & intimates on Brandtree belong to 14 owners. The largest is Gildan, with 9.
| Brand | Owner | Owner based in |
|---|---|---|
| Bali | Gildan | 🇨🇦 Canada |
| Bravissimo | Wacoal | 🇯🇵 Japan |
| Athena | Delta Galil | 🇮🇱 Israel |
| Calzedonia | Oniverse | 🇮🇹 Italy |
| Etam | Groupe Etam | 🇫🇷 France |
| Marie Jo | Van de Velde | 🇧🇪 Belgium |
| Adore Me | Victoria's Secret | 🇺🇸 United States |
| Aerie | American Eagle Outfitters | 🇺🇸 United States |
About the owner: Duluth Holdings
Duluth Holdings is a publicly listed company headquartered in Mount Horeb, Wisconsin, United States. Brandtree records 5 brands under its control, and it is listed as NASDAQ: DLTH.
Duluth Holdings is the Wisconsin company behind Duluth Trading, a seller of workwear, casual wear and outdoor clothing through its own website, catalogue and 63 retail stores. The corporation was originally GEMPLER'S Inc., an agricultural supply catalogue owned by Stephen Schlecht, which bought Duluth Trading in December 2000; it sold the Gempler's catalogue to W.W. Grainger in February 2003, kept Duluth, and took the name Duluth Holdings. Net sales were $565.2 million in the fiscal year ended 1 February 2026.
Duluth Holdings: full profile, brands and acquisition history →
🇺🇸 Buck Naked and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Buck Naked is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
- Altra — VF Corporation 🇺🇸
Frequently asked questions
Who is the parent company of Buck Naked?
The parent company of Buck Naked is Duluth Holdings, a publicly listed company headquartered in the United States.
Is Buck Naked American?
Yes. Buck Naked originated in the United States and its owner, Duluth Holdings, is also headquartered in the United States.
Is Buck Naked still owned by Duluth Holdings?
Yes. As of 3 October 2026, Buck Naked is still owned by Duluth Holdings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Duluth Holdings Inc. Annual Report on Form 10-K filed 2026-03-20 — SEC EDGAR, SEC Form 10-K, published 20 March 2026; retrieved 3 October 2026.
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