Who owns Bunny-Luv?
Bunny-Luv is owned by Grimmway Produce Group (the United States), which has owned the brand since 1995.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Grimmway Produce Group launches new corporate website, 30 April 2026. Last checked .
Key facts
- Current owner
- Grimmway Enterprises, Inc. reported
- Owned since
- Owner HQ
- 🇺🇸 United States, Bakersfield
- Origin
- 🇺🇸 United States
- Category
- Food › Fresh produce › Fresh vegetables
- Last verified
- · 1 sources
About Bunny-Luv
Bunny-Luv is a baby carrot brand that Grimmway took over in 1995 when it acquired Mike Yurosek & Sons, which the Grimmway Farms history describes as the first-to-market Bunny-Luv baby carrot brand. It is sold in conventional and organic bags from one to five pounds alongside the Grimmway and Cal-Organic labels, and in snack packs of carrots.
Ownership timeline of Bunny-Luv
- 1995 – present Grimmway Produce Group [1] reported
Where Bunny-Luv sits in Grimmway Produce Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Grimmway Produce Group ownership tree →
See the full Grimmway Produce Group brand portfolio (6) →
Other brands owned by Grimmway Produce Group
Grimmway Produce Group controls 6 brands on Brandtree, 6 of them in food.
Also in food
- Cal-Organic Farms (1984)
- Cut 'N Clean Greens (1995)
- Grimmway Farms (1969)
- Jade Asian Greens (2010)
- Tasteful Selections
Other brands in fresh vegetables, and who owns them
Grimmway Produce Group has more brands in fresh vegetables on Brandtree than any other owner: 6 of 16.
| Brand | Owner | Owner based in |
|---|---|---|
| Backyard Farms | Mastronardi Produce | 🇨🇦 Canada |
| Eisberg | Bell Food Group | 🇨🇭 Switzerland |
| Fresh Express | Chiquita | 🇨🇭 Switzerland |
| Jongga | Daesang | 🇰🇷 South Korea |
| Edible Garden | Edible Garden | 🇺🇸 United States |
| Mann Packing | Fresh Del Monte | 🇺🇸 United States |
| Local Bounti | Local Bounti | 🇺🇸 United States |
| Freshmark | Shoprite Group | 🇿🇦 South Africa |
About the owner: Grimmway Produce Group
Grimmway Produce Group is a privately held company headquartered in Bakersfield, United States, founded in 1969. Brandtree records 6 brands under its control.
Grimmway Produce Group is a Bakersfield, California grower, shipper and processor of carrots, potatoes and organic vegetables, which says it farms in nineteen US states and four Canadian provinces. Its April 2026 press release names its five brands and companies as Grimmway Farms, Cal-Organic Farms, RPE, San Miguel Produce and Tasteful Selections. Grimmway Farms traces its roots to a roadside produce stand opened by the Grimm brothers in the early 1960s and was incorporated in 1969 as Grimmway Farms. Its legal name appears on the Grimmway Farms site as Grimmway Enterprises, Inc. RPE, whose own brands are not documented in the sources used, is not recorded.
Grimmway Produce Group: full profile, brands and acquisition history →
🇺🇸 Bunny-Luv and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Bunny-Luv is not one of them.
Official recalls involving Bunny-Luv products
2 recall notices from government regulators matched to Bunny-Luv. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- --- Organic Baby Carrots --- Orangic Baby Peeled Carrots 13/3 BL; Orangic Baby Peeled Carrots 30/1 BL; Org Baby Peeled Carrots 12/2 Wholesome Pantry RPC; Org… — FDA, · Class I
Reason given: Potential contamination with E. coli O121:H19
Recalling firm: Grimmway Enterprises, Inc. dba Grimmway Farms
- --- Organic Whole Carrots --- Organic Carrot 125/6 Cal-Organic Farms; Organic Carrot 150/5 Bunny Luv; Organic Carrots 10/5 Lb O-Organic; Organic Carrots 10/5… — FDA, · Class I
Reason given: Potential contamination with E. coli O121:H19
Recalling firm: Grimmway Enterprises, Inc. dba Grimmway Farms · Brand: Cal-Organic Farms
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Bunny-Luv?
The parent company of Bunny-Luv is Grimmway Produce Group, a privately held company headquartered in the United States.
Is Bunny-Luv American?
Yes. Bunny-Luv originated in the United States and its owner, Grimmway Produce Group, is also headquartered in the United States.
Since when has Grimmway Produce Group owned Bunny-Luv?
Grimmway Produce Group has owned Bunny-Luv since 1995.
Is Bunny-Luv still owned by Grimmway Produce Group?
Yes. As of 4 October 2026, Bunny-Luv is still owned by Grimmway Produce Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Grimmway Produce Group launches new corporate website — Grimmway Produce Group, Official press release, published 30 April 2026; retrieved 4 October 2026.
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