Who owns Etat Pur?
Etat Pur is owned by NAOS (France).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Who is NAOS?. Last checked .
Key facts
- Current owner
- NAOS reported
- Owner HQ
- 🇫🇷 France
- Origin
- 🇫🇷 France
- Category
- Personal care & beauty › Skin care › Facial skin care
- Last verified
- · 1 sources
About Etat Pur
Etat Pur is a NAOS brand that separates daily skincare from active ingredients. NAOS describes a biomimetic pure skincare range for daily cleansing and moisturising, and a set of pure actives selected and dosed for specific skin concerns, using independent scientific literature. It is produced at the NAOS site in Aix-en-Provence, France.
Ownership timeline of Etat Pur
Where Etat Pur sits in NAOS
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full NAOS ownership tree →
See the full NAOS brand portfolio (3) →
Other brands owned by NAOS
NAOS controls 3 brands on Brandtree, 3 of them in personal care & beauty.
Also in personal care & beauty
Other brands in facial skin care, and who owns them
The 76 brands in facial skin care on Brandtree belong to 38 owners. The largest is POLA ORBIS, with 6; NAOS has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| DECENCIA | POLA ORBIS | 🇯🇵 Japan |
| Clinique | Estée Lauder | 🇺🇸 United States |
| ANYA | Proya | 🇨🇳 China |
| COSRX | Amorepacific | 🇰🇷 South Korea |
| Clé de Peau Beauté | Shiseido | 🇯🇵 Japan |
| Paula's Choice | Unilever | 🇬🇧 United Kingdom |
| ALBION | KOSÉ | 🇯🇵 Japan |
| O HUI | LG H&H | 🇰🇷 South Korea |
About the owner: NAOS
NAOS is a privately held company headquartered in France, founded in 1977. Brandtree records 3 brands under its control.
NAOS is a French skincare group that says it has applied its ecobiology approach since 1977 and is the founding company of three brands: Bioderma, Institut Esthederm and Etat Pur. It says that in 2018 its founder Jean-Noel Thorel donated all his shares to the Jean-Noel Thorel Foundation, so its profits are reinvested or used to fund health and development projects rather than paid as dividends.
🇫🇷 Etat Pur and other French brands
Brandtree records a controlling owner for 318 brands that began in France. 99 of them (31%) are now controlled by a company headquartered in another country; Etat Pur is not one of them.
- A-Derma — Pierre Fabre 🇫🇷
- Axe — Unilever 🇬🇧
- BIC Razors — BIC 🇫🇷
- Botot — Bolton Group 🇮🇹
- Chanel No. 5 — Chanel 🇬🇧
- Darphin — Estée Lauder 🇺🇸
Frequently asked questions
Who is the parent company of Etat Pur?
The parent company of Etat Pur is NAOS, a privately held company headquartered in France.
Is Etat Pur French?
Yes. Etat Pur originated in France and its owner, NAOS, is also headquartered in France.
Is Etat Pur still owned by NAOS?
Yes. As of 3 October 2026, Etat Pur is still owned by NAOS. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Who is NAOS? — NAOS, Official document; retrieved 3 October 2026.
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