Who owns Geek Squad?
Geek Squad is owned by Best Buy (the United States, NYSE: BBY).[1]
Evidence: Best Buy Co., Inc. Annual Report on Form 10-K filed 2026-03-18, SEC EDGAR, 18 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Best Buy Co., Inc. verified
- Owner HQ
- 🇺🇸 United States, Richfield, Minnesota
- Origin
- 🇺🇸 United States
- Category
- Retail › Specialty retail › Electronics retail
- Parent ticker
- NYSE: BBY
- Last verified
- · 1 sources
About Geek Squad
Geek Squad is a Best Buy brand for service and repair, listed in the filing for both the United States and Canada. The company's filing warns of bad actors impersonating Geek Squad agents, and the brand's volunteer Geek Squad Academy programme gets young learners interested in technology.
Ownership timeline of Geek Squad
Where Geek Squad sits in Best Buy
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Best Buy ownership tree →
See the full Best Buy brand portfolio (4) →
Other brands owned by Best Buy
Best Buy controls 4 brands on Brandtree, 4 of them in retail.
Also in retail
Other brands in electronics retail, and who owns them
The 11 brands in electronics retail on Brandtree belong to 5 owners. The largest is GameStop, with 4; Best Buy has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| EB Games | GameStop | 🇺🇸 United States |
| HiFiCorp | Pepkor | 🇿🇦 South Africa |
| Power Buy | Central Retail | 🇹🇭 Thailand |
| hi | TFG | 🇿🇦 South Africa |
| GameStop | GameStop | 🇺🇸 United States |
| Micromania | GameStop | 🇺🇸 United States |
| Zing Pop Culture | GameStop | 🇺🇸 United States |
| Incredible | Pepkor | 🇿🇦 South Africa |
About the owner: Best Buy
Best Buy is a publicly listed company headquartered in Richfield, Minnesota, United States, founded in 1966. Brandtree records 4 brands under its control, and it is listed as NYSE: BBY.
Best Buy is an American consumer electronics retailer incorporated in Minnesota in 1966 and run from Richfield, with 1,068 stores across the United States and Canada at the end of its fiscal year to 31 January 2026. Its Domestic segment includes the Best Buy Health business, and its exclusive brand labels are Best Buy Essentials, Insignia, Lively, Rocketfish and Yardbird.
🇺🇸 Geek Squad and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Geek Squad is not one of them.
- Armstrong McCall — Sally Beauty Holdings 🇺🇸
- BJ's Wholesale Club — BJ's Wholesale Club 🇺🇸
- Bloomingdale's — Macy's, Inc. 🇺🇸
- Champs Sports — DICK'S Sporting Goods 🇺🇸
- EB Games — GameStop 🇺🇸
- Kohl's — Kohl's 🇺🇸
Frequently asked questions
Who is the parent company of Geek Squad?
The parent company of Geek Squad is Best Buy, a publicly listed company headquartered in the United States.
Is Geek Squad American?
Yes. Geek Squad originated in the United States and its owner, Best Buy, is also headquartered in the United States.
Is Geek Squad still owned by Best Buy?
Yes. As of 12 October 2026, Geek Squad is still owned by Best Buy. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Best Buy Co., Inc. Annual Report on Form 10-K filed 2026-03-18 — SEC EDGAR, SEC Form 10-K, published 18 March 2026; retrieved 12 October 2026.
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