Who owns George?
George is owned by Asda (the United Kingdom).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Asda Group Limited reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, Leeds
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1990
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Last verified
- · 1 sources
About George
George is Asda's clothing brand, created in 1990 by the designer George Davies who had earlier founded Next. It made supermarket clothing respectable in Britain and is one of the largest clothing sellers in the country by volume. Davies went on to create Per Una for Marks & Spencer, so one designer is behind two of the largest supermarket clothing ranges in the country.
Ownership timeline of George
Where George sits in Asda
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Asda ownership tree →
Other brands owned by Asda
Latest news about George
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Frequently asked questions
Who is the parent company of George?
The parent company of George is Asda, a privately held company headquartered in the United Kingdom.
Is George British?
Yes. George originated in the United Kingdom in 1990 and its owner, Asda, is also headquartered in the United Kingdom.
Is George still owned by Asda?
Yes. As of 8 September 2026, George is still owned by Asda. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Asda — about us — Asda Group Limited, Official document; retrieved 8 September 2026.
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