Who owns George?
George is owned by Asda (the United Kingdom).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Asda — about us, Asda Group Limited. Last checked .
Key facts
- Current owner
- Asda Group Limited reported
- Owner HQ
- 🇬🇧 United Kingdom, Leeds
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1990
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Last verified
- · 1 sources
About George
George is Asda's clothing brand, created in 1990 by the designer George Davies who had earlier founded Next. It made supermarket clothing respectable in Britain and is one of the largest clothing sellers in the country by volume. Davies went on to create Per Una for Marks & Spencer, so one designer is behind two of the largest supermarket clothing ranges in the country.
Ownership timeline of George
Where George sits in Asda
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Asda ownership tree →
See the full Asda brand portfolio (2) →
Other brands owned by Asda
Asda controls 2 brands on Brandtree.
- Asda (1949)
Other brands in casual & denim, and who owns them
The 133 brands in casual & denim on Brandtree belong to 59 owners. The largest is Azzas 2154, with 8.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Carter's | Carter's | 🇺🇸 United States |
| Duck Head | Oxford Industries | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Inditex | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
About the owner: Asda
Asda is a privately held company headquartered in Leeds, United Kingdom, founded in 1949. Brandtree records 2 brands under its control.
Asda is one of the largest British supermarkets and was owned by Walmart from 1999 until 2021, when it was bought by the private equity firm TDR Capital and the Issa brothers in a heavily leveraged deal. Walmart retained a minority stake, so the American parent never left entirely.
🇬🇧 George and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country; George is not one of them.
- ASOS Design — ASOS 🇬🇧
- Alexander McQueen — Kering 🇫🇷
- Autograph — Marks & Spencer 🇬🇧
- Bravissimo — Wacoal 🇯🇵
- Burberry — Burberry 🇬🇧
- COS — H&M Group 🇸🇪
Frequently asked questions
Who is the parent company of George?
The parent company of George is Asda, a privately held company headquartered in the United Kingdom.
Is George British?
Yes. George originated in the United Kingdom in 1990 and its owner, Asda, is also headquartered in the United Kingdom.
Is George still owned by Asda?
Yes. As of 16 September 2026, George is still owned by Asda. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Asda — about us — Asda Group Limited, Official document; retrieved 16 September 2026.
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