Who owns High Sierra?
High Sierra is owned by Samsonite Group (Luxembourg, HKEX: 1910).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Samsonite Group S.A. Annual Report 2025, 28 April 2026. Last checked .
Key facts
- Current owner
- Samsonite Group S.A. reported
- Owner HQ
- 🇱🇺 Luxembourg, Luxembourg
- Origin
- 🇺🇸 United States
- Category
- Apparel, footwear & accessories › Accessories & footwear › Handbags & accessories
- Parent ticker
- HKEX: 1910
- Last verified
- · 1 sources
About High Sierra
High Sierra is the other Samsonite Group brand the company describes as positioned primarily in the non-travel category, alongside Gregory. Non-travel products rose to 36.4 per cent of group net sales in 2025 from 34.3 per cent a year earlier, and generally carry higher gross margins than suitcases. Samsonite reports High Sierra inside its "Other" brand line and holds trademark registrations in the name among the roughly 3,806 it owned at the end of 2025.
Ownership timeline of High Sierra
- Current owner Samsonite Group [1] reported
Where High Sierra sits in Samsonite Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Samsonite Group ownership tree →
See the full Samsonite Group brand portfolio (8) →
Other brands owned by Samsonite Group
Samsonite Group controls 8 brands on Brandtree, 8 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in handbags & accessories, and who owns them
Samsonite Group has more brands in handbags & accessories on Brandtree than any other owner: 8 of 17.
| Brand | Owner | Owner based in |
|---|---|---|
| BONIA | Bonia Corporation | 🇲🇾 Malaysia |
| Coach | Tapestry | 🇺🇸 United States |
| Michael Kors | Capri Holdings | 🇬🇧 United Kingdom |
| Fossil | Fossil Group | 🇺🇸 United States |
| Vera Bradley | Vera Bradley, Inc. | 🇺🇸 United States |
| Braun Büffel | Bonia Corporation | 🇲🇾 Malaysia |
| Carlo Rino | Bonia Corporation | 🇲🇾 Malaysia |
| Sembonia | Bonia Corporation | 🇲🇾 Malaysia |
About the owner: Samsonite Group
Samsonite Group is a publicly listed company headquartered in Luxembourg, Luxembourg, founded in 1910. Brandtree records 8 brands under its control, and it is listed as HKEX: 1910.
Samsonite Group calls itself the world's best-known and largest travel luggage company, with a heritage dating back to 1910 and net sales of US$3.50 billion in 2025. It is registered in Luxembourg, keeps joint corporate headquarters there and in Mansfield, Massachusetts, and is listed on one exchange only, Hong Kong, under stock code 1910. Three core brands — Samsonite, TUMI and American Tourister — made 92.3 per cent of its 2025 sales between them. Travel products were 63.6 per cent of the total and the rest was business and casual bags, backpacks and accessories, a category it is deliberately growing because the margins are better.
Samsonite Group: full profile, brands and acquisition history →
🇺🇸 High Sierra and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country, High Sierra among them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of High Sierra?
The parent company of High Sierra is Samsonite Group, a publicly listed company headquartered in Luxembourg.
Is High Sierra American or Luxembourgish?
High Sierra originated in the United States, but it is owned today by Samsonite Group, which is headquartered in Luxembourg. So High Sierra is an American-origin brand under Luxembourgish ownership.
Is High Sierra still owned by Samsonite Group?
Yes. As of 26 September 2026, High Sierra is still owned by Samsonite Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Samsonite Group S.A. Annual Report 2025 — Samsonite Group S.A., Annual report, published 28 April 2026; retrieved 26 September 2026.
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