Who owns Hipster Whale?
Hipster Whale is owned by Atari (Luxembourg, Euronext Paris: ALATA), which has owned the brand since 2026.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Atari - Fiscal Year 2025-26 Results, Atari SA, 3 August 2026. Last checked .
Key facts
- Current owner
- Atari SA reported
- Owned since
- Owner HQ
- 🇱🇺 Luxembourg, Luxembourg
- Origin
- 🇦🇺 Australia, Melbourne
- Founded
- 2014 by Matt Hall, Andy Sum
- Category
- Technology › Game makers & platforms › Game publishers & studios
- Parent ticker
- Euronext Paris: ALATA
- Last verified
- · 2 sources
About Hipster Whale
Hipster Whale is a Melbourne mobile games studio founded in 2014 by Matt Hall and Andy Sum, known for Crossy Road and for PAC-MAN 256, made with Bandai Namco. Atari agreed to buy it in June 2026 for an initial $29.3 million in cash and new shares, plus an earn-out of up to $10 million over three years. In the year to January 2026 the studio had revenue of $8.28 million.
Ownership timeline of Hipster Whale
Where Hipster Whale sits in Atari
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Atari ownership tree →
See the full Atari brand portfolio (7) →
Other brands owned by Atari
Atari controls 7 brands on Brandtree, 6 of them in technology.
Also in technology
Other brands in game publishers & studios, and who owns them
Atari has more brands in game publishers & studios on Brandtree than any other owner: 5 of 22.
| Brand | Owner | Owner based in |
|---|---|---|
| Brainium | PLAYSTUDIOS | 🇺🇸 United States |
| KartKraft | Motorsport Games | 🇺🇸 United States |
| Haemimont Games | Paradox Interactive | 🇸🇪 Sweden |
| DoubleDown Casino | DoubleDown Interactive | 🇰🇷 South Korea |
| Embark Studios | Nexon | 🇯🇵 Japan |
| Snail Games USA | Snail | 🇺🇸 United States |
| Unknown Worlds | KRAFTON | 🇰🇷 South Korea |
| myVEGAS | PLAYSTUDIOS | 🇺🇸 United States |
About the owner: Atari
Atari is a publicly listed company headquartered in Luxembourg, Luxembourg. Brandtree records 7 brands under its control, and it is listed as Euronext Paris: ALATA.
Atari SA is the listed video games company that owns the Atari name, which it holds through its subsidiary Atari Interactive, Inc. It was a French société anonyme until 6 July 2026, when a cross-border conversion approved by 95.25% of the votes cast made it a Luxembourg company; its shares stay on Euronext Growth Paris and it keeps offices in New York and Paris. It reports Games, Hardware and Licensing, and had revenue of €56.0 million in the year to 31 March 2026, including €11.8 million from Thunderful. Chairman and chief executive Wade Rosen controls its reference shareholder, IRATA LLC.
🇦🇺 Hipster Whale and other Australian brands
Brandtree records a controlling owner for 228 brands that began in Australia. 72 of them (32%) are now controlled by a company headquartered in another country, Hipster Whale among them.
Frequently asked questions
Who is the parent company of Hipster Whale?
The parent company of Hipster Whale is Atari, a publicly listed company headquartered in Luxembourg.
Is Hipster Whale Australian or Luxembourgish?
Hipster Whale originated in Australia in 2014, but it is owned today by Atari, which is headquartered in Luxembourg. So Hipster Whale is an Australian-origin brand under Luxembourgish ownership.
Since when has Atari owned Hipster Whale?
Atari has owned Hipster Whale since 2026.
Is Hipster Whale still owned by Atari?
Yes. As of 27 October 2026, Hipster Whale is still owned by Atari. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Atari - Fiscal Year 2025-26 Results — Atari SA, Official press release, published 3 August 2026; retrieved 27 October 2026.
- [2] Atari Acquires Mobile Developer Hipster Whale, Studio Behind Popular Crossy Road Franchise — Atari SA, Official press release, published 1 June 2026; retrieved 27 October 2026.
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