Who owns Italians Do It Better?
Italians Do It Better is owned by Avril (France).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Avril: Subsidiaries and brands, Avril SCA. Last checked .
Key facts
- Current owner
- Avril SCA reported
- Owner HQ
- 🇫🇷 France
- Origin
- 🇫🇷 France
- Category
- Food › Condiments, sauces & seasonings › Sauces & ketchup
- Last verified
- · 1 sources
About Italians Do It Better
Italians Do It Better is a premium Italian-style food brand owned by Eccellenza Italiana, which Avril describes as a start-up of Italian gastronomy. Avril says Eccellenza Italiana is specialised in manufacturing the premium food products sold under the brand, and presents it as the group's entry in the French sauces market.
Ownership timeline of Italians Do It Better
Where Italians Do It Better sits in Avril
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Avril ownership tree →
See the full Avril brand portfolio (11) →
Other brands owned by Avril
Avril controls 11 brands on Brandtree, 11 of them in food.
Also in food
Other brands in sauces & ketchup, and who owns them
The 89 brands in sauces & ketchup on Brandtree belong to 51 owners. The largest is Develey, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Bautz'ner | Develey | 🇩🇪 Germany |
| Chungjungone | Daesang | 🇰🇷 South Korea |
| Haitian | Haitian | 🇨🇳 China |
| Búfalo | Grupo Herdez | 🇲🇽 Mexico |
| A.1. | Kraft Heinz | 🇺🇸 United States |
| Las Palmas | B&G Foods | 🇺🇸 United States |
| Erisco | Erisco Foods | 🇳🇬 Nigeria |
| Hon Tsuyu | Kikkoman | 🇯🇵 Japan |
About the owner: Avril
Avril is a privately held company headquartered in France, founded in 1983. Brandtree records 11 brands under its control.
Avril is a French agro-industrial group, originally named Sofiprotéol and founded in 1983 by the French oilseed and protein sector; it became a limited partnership with shares (SCA) in 2015. Its limited partners are mainly FIDOP, the FOP farmers' federation and the Fondation Avril. Besides crushing, oleochemicals and animal nutrition, it owns consumer food brands, mainly edible oils. Its Moroccan, Tunisian and Algerian edible-oil businesses (Lesieur Cristal and affiliates) are recorded separately on this site and are not repeated here.
🇫🇷 Italians Do It Better and other French brands
Brandtree records a controlling owner for 318 brands that began in France. 99 of them (31%) are now controlled by a company headquartered in another country; Italians Do It Better is not one of them.
- Actimel — Danone 🇫🇷
- Babybel — Bel Group 🇫🇷
- Bonduelle — Bonduelle 🇫🇷
- Béghin Say — Tereos 🇫🇷
- Candia — Sodiaal 🇫🇷
- Caprice des Dieux — Savencia Fromage & Dairy 🇫🇷
Frequently asked questions
Who is the parent company of Italians Do It Better?
The parent company of Italians Do It Better is Avril, a privately held company headquartered in France.
Is Italians Do It Better French?
Yes. Italians Do It Better originated in France and its owner, Avril, is also headquartered in France.
Is Italians Do It Better still owned by Avril?
Yes. As of 4 October 2026, Italians Do It Better is still owned by Avril. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Avril: Subsidiaries and brands — Avril SCA, Official document; retrieved 4 October 2026.
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