Who owns Jordan?
Jordan is owned by Orkla (Norway, OSL: ORK).[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Orkla Foods, Orkla ASA. Last checked .
Key facts
- Current owner
- Orkla ASA reported
- Owner HQ
- 🇳🇴 Norway, Oslo
- Origin
- 🇳🇴 Norway
- Founded
- 1837
- Category
- Personal care & beauty › Oral care › Toothpaste & toothbrushes
- Parent ticker
- OSL: ORK
- Last verified
- · 2 sources
About Jordan
Jordan has made brushes in Norway since 1837 and is one of the largest toothbrush brands across the Nordic region and eastern Europe. It also sells cleaning brushes and household tools under the same name. Its angled-neck toothbrush design from the 1980s was widely copied, and the company also makes interdental brushes and dental floss sold through Nordic pharmacies and supermarkets.
Ownership timeline of Jordan
Where Jordan sits in Orkla
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Orkla ownership tree →
See the full Orkla brand portfolio (5) →
Other brands owned by Orkla
Orkla controls 5 brands on Brandtree.
- Felix (1939)
- Grandiosa (1980)
- Kalles Kaviar (1954)
- Stabburet (1958)
Other brands in toothpaste & toothbrushes, and who owns them
The 42 brands in toothpaste & toothbrushes on Brandtree belong to 23 owners. The largest is Colgate-Palmolive, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Colgate | Colgate-Palmolive | 🇺🇸 United States |
| Desensin | Dentaid | 🇪🇸 Spain |
| Close-Up | Unilever | 🇬🇧 United Kingdom |
| Parodontax | Haleon | 🇬🇧 United Kingdom |
| Pepsodent (United States) | Church & Dwight | 🇺🇸 United States |
| Bioniq | Dr. Wolff Group | 🇩🇪 Germany |
| CLINICA | Lion | 🇯🇵 Japan |
| Elgydium | Pierre Fabre | 🇫🇷 France |
About the owner: Orkla
Orkla is a publicly listed company headquartered in Oslo, Norway, founded in 1654. Brandtree records 5 brands under its control, and it is listed as OSL: ORK.
Orkla began as a Norwegian mining company in 1654 and reinvented itself as a branded consumer goods group through a long series of acquisitions. It owns the leading food brands across Norway, Sweden, Denmark and Finland, most of which are unknown outside the Nordic region but dominant within it.
🇳🇴 Jordan and other Norwegian brands
Brandtree records a controlling owner for 63 brands that began in Norway. 18 of them (29%) are now controlled by a company headquartered in another country; Jordan is not one of them.
- Aftenposten — Schibsted Media 🇳🇴
- Awilco LNG — Awilco LNG 🇳🇴
- Byggmakker — Kesko 🇫🇮
- Color Line — Color Line 🇳🇴
- Diplom-Is — TINE 🇳🇴
- Eidesvik Offshore — Eidesvik Offshore 🇳🇴
Frequently asked questions
Who is the parent company of Jordan?
The parent company of Jordan is Orkla, a publicly listed company headquartered in Norway.
Is Jordan Norwegian?
Yes. Jordan originated in Norway in 1837 and its owner, Orkla, is also headquartered in Norway.
Is Jordan still owned by Orkla?
Yes. As of 28 September 2026, Jordan is still owned by Orkla. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Orkla Foods — Orkla ASA, Official document; retrieved 28 September 2026.
- [2] Orkla Annual Report 2025 — Orkla ASA, Annual report, published 18 March 2026; retrieved 28 September 2026.
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