Who owns Mellow Yellow?
Mellow Yellow is owned by Groupe Eram (France), which has owned the brand since 2013.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Groupe Eram — Nos 10 marques. Last checked .
Key facts
- Current owner
- ERAM SAS reported
- Owned since
- Owner HQ
- 🇫🇷 France, Montrevault-sur-Èvre
- Origin
- 🇫🇷 France
- Founded
- 2003
- Category
- Apparel, footwear & accessories › Accessories & footwear › Footwear
- Last verified
- · 1 sources
About Mellow Yellow
Mellow Yellow is a French footwear brand created in 2003 whose first shop opened in 2004. It joined Groupe Eram in 2013, which helped it expand to about twenty shops across France, and it is also sold in department stores such as Galeries Lafayette. The group says 99 per cent of its shoes are leather, made in small workshops around the Mediterranean in Italy, Spain, Portugal, Morocco and Tunisia.
Ownership timeline of Mellow Yellow
- 2013 – present Groupe Eram [1] reported
Where Mellow Yellow sits in Groupe Eram
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Groupe Eram ownership tree →
See the full Groupe Eram brand portfolio (9) →
Other brands owned by Groupe Eram
Groupe Eram controls 9 brands on Brandtree, 8 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in footwear, and who owns them
The 78 brands in footwear on Brandtree belong to 29 owners. The largest is Caleres, with 7; Groupe Eram has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Allen Edmonds | Caleres | 🇺🇸 United States |
| Cartago | Grendene | 🇧🇷 Brazil |
| Ekisha | Servis | 🇵🇰 Pakistan |
| Alexandre Birman | Azzas 2154 | 🇧🇷 Brazil |
| Bahamas | Relaxo | 🇮🇳 India |
| Blondo | Steve Madden | 🇺🇸 United States |
| CCC | MODIVO | 🇵🇱 Poland |
| BOGS | Weyco Group | 🇺🇸 United States |
About the owner: Groupe Eram
Groupe Eram is a privately held company headquartered in Montrevault-sur-Èvre, France, founded in 1927. Brandtree records 9 brands under its control.
Groupe Eram is a French family-owned footwear, clothing and accessories group based in the Maine-et-Loire since 1927 and run by the third generation of the Biotteau family, with Xavier Biotteau as president. Its legal entity is ERAM SAS, with its registered office at Saint-Pierre-Montlimart in Montrevault-sur-Èvre. It says it still makes shoes at its own workshop at Montjean-sur-Loire and presents ten brands: Eram, Bocage, Mellow Yellow, TBS, Montlimart, Sessile, Gémo, Dresco, Parade and Bofilon. Dresco is left out here because it distributes shoes for other brands under licence rather than being a consumer brand.
🇫🇷 Mellow Yellow and other French brands
Brandtree records a controlling owner for 318 brands that began in France. 99 of them (31%) are now controlled by a company headquartered in another country; Mellow Yellow is not one of them.
Frequently asked questions
Who is the parent company of Mellow Yellow?
The parent company of Mellow Yellow is Groupe Eram, a privately held company headquartered in France.
Is Mellow Yellow French?
Yes. Mellow Yellow originated in France in 2003 and its owner, Groupe Eram, is also headquartered in France.
Since when has Groupe Eram owned Mellow Yellow?
Groupe Eram has owned Mellow Yellow since 2013.
Is Mellow Yellow still owned by Groupe Eram?
Yes. As of 4 October 2026, Mellow Yellow is still owned by Groupe Eram. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Groupe Eram — Nos 10 marques — Groupe Eram, Official document; retrieved 4 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.